Paid Media Manager

Role: Paid Media Manager

Location: Gurgaon

Experience 3+ Years

Role Overview:

We are looking for a Paid Media Manager who will strategically plan, launch, and optimize high-volume search arbitrage campaigns across platforms like Facebook, Native, and programmatic sources (Taboola/Outbrain). If you have a deep understanding of AFS/RSOC and direct feed monetization is essential, along with a proven track record of managing large media budgets and delivering high-ROI, policy-compliant traffic, apply now!

Key Responsibilities:

- Campaign Management: Plan, launch, and optimize search arbitrage campaigns across Facebook, Native, and programmatic sources.

- Traffic Generation: Drive targeted, compliant traffic to partner search pages (Google AFS/RSOC, SEDO, Ads.com, Media.net, Maximizer).

- Performance Optimization: Analyze traffic patterns, CTR, CPC, and page RPMs to optimize campaigns in real-time and ensure high ROI.

- Compliance: Ensure all campaigns adhere to Google and industry policy guidelines.

- Collaboration: Work with tech and monetization teams to maximize yield.

Requirements:

- Experience: 3+ years in media buying for search arbitrage (Facebook, Native, display).

- Budget: Proven success scaling campaigns with 25L - 2Cr+ monthly budgets.

- Expertise: Deep knowledge of Google AFS, RSOC, and other search feed monetization models.

- Analytical: Strong command of campaign analytics and optimization techniques.

- Adaptability: Ability to thrive in a fast-paced, high-growth startup.