Paid Marketing Specialist - SaaS

Description: Looking for a marketing expert who runs Google, Meta, LinkedIn, programmatic & TikTok ads that bring in real paying customers (B2B) for an international recruitment SaaS.

Summary: Own and scale paid campaigns across Google, Meta, LinkedIn, and programmatic channels to drive measurable revenue.

Key Responsibilities:

- Plan, launch, and optimize paid campaigns (search, social, display).

- Manage budgets, CPL/CPA targets, ROAS, and funnels.

- Build keyword sets, audiences, lookalikes, retargeting flows.

- Create and test ad creatives, landing pages, hooks, and CTAs.

- Run A/B tests and iterate based on performance data.

- Track performance using GA4, Looker, Tag Manager, UTM frameworks.

- Report weekly insights, KPIs, and scaling opportunities.

- Collaborate with sales, product, and design teams.

Requirements:

- 5+ years managing paid marketing across Google + Meta (mandatory).

- Strong analytics: GA4, attribution, conversion tracking.

- Proven ROAS-positive campaign history.

- Experience with LinkedIn Ads, programmatic, or TikTok (bonus).

- Ability to write copy + build creative briefs.

- Strong understanding of funnels, CRO, and targeting logic.

- Fast execution and data-driven mindset.