Performance Marketing Manager D2C Growth

Company: Compound

Location: Gurgaon | Work from Office

Experience: 3 - 6 years

Function: Growth / Performance Marketing

About Compound:

Compound is a dermatologist-founded, science-led skincare brand built around high-performance formulations and a concern-first approach to skincare.

We are looking for an exceptional, highly analytical Performance Marketing Manager who can take direct ownership of customer acquisition and help scale Compound's D2C business efficiently.

This is a hands-on role. We are not looking for someone whose experience has primarily been coordinating with agencies. The candidate should be comfortable personally working inside Meta Ads Manager, Google Ads and analytics platforms and making daily optimisation decisions.

What You Will Own:

Performance Marketing:

- Own Meta and Google performance marketing end-to-end.

- Plan, launch, analyse and optimise campaigns personally.

- Manage campaign structures, audiences, bidding, budgets and scaling.

- Build systematic prospecting, retargeting and retention strategies.

- Identify opportunities to scale spend while maintaining contribution margins.

Growth Economics:

Own and improve:

- CAC

- MER

- ROAS

- Blended CAC

- AOV

- Conversion Rate

- LTV:CAC

- New vs returning customer economics

- Understand the relationship between advertising spend, gross margins and contribution margins.

- Think beyond platform ROAS and optimise for actual business profitability.

Creative Performance:

- Work closely with Compound's content and creative teams.

- Analyse which hooks, formats, creators, products and messages drive conversions.

- Build a structured creative-testing framework.

- Identify creative fatigue early.

- Translate advertising data into clear briefs for the creative team.

Analytics & Attribution:

- Strong understanding of Meta attribution, Shopify analytics, GA4 and Google Ads.

- Understand Pixel, CAPI, GTM and tracking fundamentals.

- Analyse the complete funnel from impression click session add-to-cart checkout purchase repeat purchase.

- Build clear weekly and monthly performance dashboards.

Who We're Looking For:

- 3- 6 years of hands-on performance marketing experience.

- Strong preference for candidates who have worked with D2C/e-commerce brands.

- Demonstrable experience managing and scaling meaningful Meta advertising budgets.

- Strong Meta Ads expertise is essential.

- Google Ads experience preferred.

- Experience working with Shopify-based D2C businesses strongly preferred.

- Excellent numerical and analytical ability.

- Comfortable working directly with founders in a fast-growing company.

- High ownership mindset.

Most importantly:

We want someone who can answer: If we increase advertising spend by 50% tomorrow, where would you deploy it, what would you expect to happen to CAC and MER, and how would you determine within 72 hours whether the decision was working?

What Success Looks Like:

The successful candidate will help Compound:

- Scale acquisition without allowing CAC to increase disproportionately.

- Improve MER and contribution after marketing.

- Establish a continuous pipeline of winning creatives.

- Build robust attribution and reporting.

- Turn performance marketing into a predictable and scalable growth engine.

Why Compound:

This is an opportunity to join a young D2C skincare company at an early stage and directly influence how its growth engine is built.

The role will have significant ownership, direct access to the founders and the opportunity to build the performance marketing function as the company scales.