Ozi - Performance Marketing Role

Performance Marketing

Job Description :

- Own and manage performance marketing channels including Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other paid platforms

- Plan, execute, and optimize campaigns to achieve CAC, ROAS, and revenue targets

- Develop and implement data-driven strategies to scale customer acquisition

- Continuously monitor campaign performance and optimize based on insights and analytics

- Collaborate with creative and product teams to improve ad creatives, landing pages, and conversion funnels

- Conduct A/B testing across ads, creatives, audiences, and landing pages

- Analyze user behavior and funnel performance using tools like Google Analytics, Mixpanel, or similar

- Manage budgets effectively and allocate spends across channels for maximum ROI

- Stay updated with industry trends, algorithm changes, and new growth opportunities.

- Build and lead a high-performing performance marketing team (for lead role