Company Overview:

OZI Technologies Private Limited is a dynamic technology-driven organization focused on delivering high-impact digital solutions and scalable marketing infrastructure. Operating at the intersection of data science and consumer engagement, the company empowers businesses to optimize their digital footprint through sophisticated technological frameworks. With a culture rooted in agility and data-backed decision-making, OZI Technologies serves a diverse portfolio of clients, helping them navigate complex digital ecosystems to achieve measurable growth and operational excellence.

Role Overview:

As a Performance Marketing professional, you will be responsible for architecting and executing high-growth digital strategies that drive user acquisition and revenue. You will work closely with cross-functional teams, including product, design, and data engineering, to translate business objectives into high-performing campaigns. Your day-to-day will involve deep-diving into campaign metrics, optimizing conversion funnels, and leveraging marketing automation to ensure maximum ROI. This role is pivotal in shaping the company's growth trajectory, directly influencing how we scale our digital presence and engage with our target audience across multiple platforms.

Key Responsibilities:

- Design and execute end-to-end performance marketing campaigns across search, social, and display channels to meet aggressive customer acquisition targets.

- Manage large-scale budgets across SEM and paid social platforms, ensuring optimal spend allocation and cost-per-acquisition efficiency.

- Implement advanced web analytics and tracking frameworks to monitor user behavior and identify key drop-off points in the conversion funnel.

- Utilize marketing automation tools to build personalized nurture sequences that improve lead quality and customer lifetime value.

- Conduct rigorous A/B testing on ad creatives, landing pages, and audience segments to continuously refine campaign performance.

- Collaborate with internal stakeholders to align marketing initiatives with broader product roadmaps and business growth goals.

- Analyze complex datasets to derive actionable insights, presenting regular performance reports to leadership to guide strategic decision-making.

Required Skillset:

- Demonstrated expertise in managing high-budget SEM and SEO campaigns with a proven track record of scaling performance metrics.

- Strong proficiency in web analytics tools such as Google Analytics, Mixpanel, or similar platforms to track and interpret user journeys.

- Hands-on experience with marketing automation platforms and CRM integration to streamline lead management and communication workflows.

- Advanced data analytical capabilities, with the ability to translate raw data into clear, strategic narratives for non-technical stakeholders.

- Exceptional communication skills, enabling effective collaboration within a fast-paced, on-site team environment.

- A minimum of 4 to 6 years of professional experience in growth marketing or performance-focused digital roles.

- A proactive mindset with the ability to adapt quickly to evolving market trends and platform algorithm changes.