Ozi - Head - Performance Marketing - Quick Commerce Vertical

Performance Marketing Lead Vertical Quick Commerce

About the company

A premium vertical quickcommerce player (in stealth) backed by marquee VCs and built by alumni of top consumerinternet companies, were on a mission to redefine ondemand retail within our chosen vertical. We serve late-millennial and Gen-Z households who value curated, certified-safe products delivered fast. By owning the full stack, we combine high quality checks with lightningfast fulfilment, delivering a premium yet accessible experience that stands above the current massmarket platforms.

Responsibilities

- Plan and execute performance marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), and affiliate networks.

- Monitor campaign performance and implement optimizations to improve ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost per Click), and conversion rates.

- Collaborate with design, content, and product teams to create compelling ad creatives and landing pages.

- Analyze trends, generate performance reports, and present actionable insights.

- Stay updated with the latest performance marketing trends and platform updates.

- Manage budgets efficiently while ensuring the achievement of performance goals.

- Experiment with A/B testing strategies across creatives, audiences, and copy.

Requirements

- Proven work experience of 4-6 years in performance or digital marketing roles in D2C brands

- Hands-on experience with Google Ads, Facebook Business Manager, and analytics tools like Google Analytics.

- Strong understanding of performance metrics and the ability to work with large data sets.

- Proficiency in campaign setup, bid strategies, and budget pacing.

- Knowledge of SEO, email marketing, and affiliate marketing will be a plus.

- Ability to collaborate with cross-functional teams and meet deadlines.

- Excellent communication, analytical, and multitasking skills.

- Data-first mindset with a creative approach to problem-solving.