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Business Development Manager

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Team Lead Operations

Key Responsibilities:- Campaign Strategy and Management - Develop and execute SEM strategies to increase online visibility, booking conversions, and brand recognition in US, UK, and LATAM. - Collaborate with Head of Digital Marketing to align SEM campaigns with business goals and regional objectives. - Conduct market research to understand travel behavior, booking patterns, and seasonal trends in target geographies. Keyword Research and Targeting - Perform extensive keyword research specific to the hospitality sector and each regional market. - Optimize keyword targeting and bidding strategies to maximize ROI, ensuring optimal ad placements and cost-per-click (CPC). Ad Creation and Optimization - Craft compelling, localized ad copy that resonates with target audiences, emphasizing Oyo's unique value proposition. - Continuously A/B test ad copy, landing pages, and extensions to improve ad quality scores, CTR, and conversion rates. Performance Analysis and Reporting - Monitor, analyze, and report on SEM campaign performance, focusing on KPIs such as CTR, CPC, ROAS, and booking conversions. - Use data-driven insights to refine bidding strategies, adjust budget allocations, and enhance campaign effectiveness. Collaboration with Cross-functional Teams - Partner with SEO, content, and creative teams to ensure an integrated digital marketing strategy. - Collaborate with web development team to ensure optimized landing pages and UX that align with SEM goals. Budget Management - Oversee and manage a substantial SEM budget, ensuring efficient allocation across geographies to maximize impact and adhere to budget constraints. Stay Current with SEM Trends - Keep updated on industry trends, emerging platforms, and new SEM tools for competitive advantage. - Participate in regular training and development to maintain SEM best practices, especially within the hospitality industry. Qualifications - 2+ years of experience managing SEM campaigns. - Proven track record in managing SEM campaigns in Domestic/international markets. - Proficiency in SEM platforms like Google Ads and Microsoft Advertising; experience with Google Analytics and Google Tag Manager. - Strong analytical skills with the ability to interpret complex data for actionable recommendations. - Excellent communication skills and a collaborative approach to working with cross-functional teams.

Gurgaon/Gurugram

OYO Rooms - Search Engine Marketing Manager - International 

Job Description for OYO Rooms - Search Engine Marketing Manager - International  in Oyo Hotels and Homes Private Limited in  Gurgaon/Gurugram for (2-4) years of experience. Apply Now!

OYO Rooms - Search Engine Marketing Manager - International  | iimjobs.com