OYO - Growth Manager - Search Engine Marketing

Description:

- Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns.

- Expertise on strategizing & executing Search, Perf Max & Demand Gen Ads on Google

- Plan and implement on-page and off-page SEO strategies to improve search visibility and organic growth

- Plan and execute app CRM campaigns (Push, Email, SMS, WhatsApp) to drive user engagement and retention.

- Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth.

- Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing.

- Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting.

- Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization.

- Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies.

- Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution.

- Stay up to date with the latest trends and best practices in digital marketing and performance measurement.

- Program management of different actions planned to drive organic acquisitions