OYO - Director - Performance Marketing/Supply Marketing Lead

About OYO Vacation Homes:

OYO Vacation Homes (OVH) is a key division of OYO Hotels & Homes (PRISM), specializing in the vacation rental market across Europe & Australia. OVH operates renowned brands such as Belvilla, DanCenter, Check my Guest, MadeComfy and Danland, offering a wide selection of fully managed private homes & Apartments in over 20 European countries, including Austria, the Netherlands, Belgium, Germany, France, Italy, Spain & Australia. With a portfolio exceeding 50,000 homes, OVH is a leading player in Europes vacation rental industry, catering to diverse traveller preferences.

Role Overview:

We are looking for a senior, growth-oriented B2B marketer to lead supply acquisition and partner growth marketing for OVH. This role is designed for a 78 years experienced growth marketer with deep expertise in lead generation, demand capture, and lifecycle nurturing across multiple marketing channels. The ideal candidate will bring a builders mindsetsomeone who has scaled B2B acquisition engines, owned revenue-linked funnels, and partnered closely with Sales, Product, and Tech teams. This role combines strategic ownership with hands-on execution and will be directly responsible for driving high-quality supply leads at scale.

Key Responsibilities:

B2B Growth & Supply Marketing Strategy

- Own and scale the end-to-end supply marketing strategy targeting property owners, agencies, and other partners.

- Build a predictable, scalable lead generation and nurturing engine across paid, organic, partner, and offline channels.

- Define and own funnel KPIs including CPL, CAC, MQL-to-SQL conversion, pipeline contribution, and revenue impact.

- Develop a market-segmented acquisition strategy by geography, property type, and partner maturity.

Demand Generation & Funnel Ownership

- Lead multi-channel demand generation across Google Search, LinkedIn, Meta, YouTube, SEO, email, affiliates, and partnerships.

- Design and optimize lead nurturing journeys using CRM and marketing automation tools to improve conversion velocity and quality.

- Partner closely with Sales leadership to align on lead qualification frameworks, handover SLAs, and funnel reporting.

- Continuously test, learn, and scale new acquisition channels and growth levers.

- Drive B2B content strategy including case studies, partner stories, webinars, playbooks, and email sequences.

- Act as a strategic partner to Sales, Product, Tech, and Analytics teams.

Qualifications & Experience:

- 7 -8 years of experience in B2B growth marketing, demand generation, or supply marketing roles.

- Proven track record of scaling lead generation and nurturing funnels with clear revenue impact.

- Strong hands-on expertise in Google Ads, LinkedIn Ads, SEO, email marketing, and marketing automation platforms (HubSpot, Marketo, Pardot, Zoho).

- Experience working closely with Sales teams and CRM systems to drive pipeline efficiency.

- Strong analytical mindset with the ability to translate data into strategic decisions.

- Excellent stakeholder management and executive communication skills.

- Experience in travel, marketplaces, SaaS, or digital platforms is strong plus.

- Bachelors degree required; MBA preferred.

Why Join OYO (PRISM)?

- Own and scale a high-impact growth charter for a global travel brand.

- Direct ownership of supply growth outcomes, not just marketing metrics.

- Work in a fast-paced environment with senior leadership exposure.

- Competitive compensation and strong career growth opportunities

- Office Location- PRISM HO- Gurgaon, Sec- 69, 5 Days WFO