Oxford University Press - Director - Marketing

About the Role :

Introduction :

This is a compelling opportunity to lead the marketing function at Oxford University Press (OUP) India, a globally respected institution committed to delivering high-quality educational resources.

As Marketing Director, you will play a pivotal role in shaping the future of English, STEM, and Digital education across India.

This role offers the chance to drive meaningful impact through strategic leadership, data-driven decision-making, and innovative campaigns that align with OUP's mission and values.

It's an exciting time to join a purpose-driven organization that values excellence, collaboration, and customer-centricity.

Opportunity :

As Director of Marketing, you will:.

- Design and implement comprehensive marketing strategies to acquire new customers and grow revenue across all product lines.

- Lead initiatives to enhance customer retention and satisfaction, ensuring consistent revenue from existing users.

- Oversee customer service excellence, aiming for high Net Promoter Scores (NPS) and long-term loyalty.

- Drive brand visibility through strategic campaigns and partnerships, particularly in English language learning, STEM, and digital innovation.

- Leverage analytics and consumer insights to inform product development, pricing, and marketing decisions.

- Build and lead a high-performing marketing team, fostering a culture of growth, accountability, and innovation.

- Your work will directly influence OUP India's growth trajectory and reinforce its leadership in the education sector.

About You Essential Criteria:

- Master's Degree (MBA) in Marketing from a Tier-1 institution.

- Minimum 15 years of marketing experience, including at least 5 years in a senior leadership role.

- Proven success in customer acquisition and retention strategies.

- Strong leadership and team development capabilities.

- Advanced analytical skills and experience using data to drive decisions.

- Excellent communication and stakeholder engagement skills.

- Deep understanding of digital marketing tools and platforms.

- Familiarity with the Indian education sector and market dynamics.

- Experience in managing customer service functions and achieving high satisfaction metrics.

- Ability to manage multiple projects in a fast-paced environment.