Coral is a premium westernwear brand for modern, ambitious Indian women; co-founded by and built around a Bollywood Celebrity. The brand is designed around one core idea: elevated essentials for office and post-office lifeclothing that moves seamlessly from boardroom to dinner, from meetings to social evenings.

Built under the OutNorm Studio ecosystem, Coral is a pre-launch but fully funded venture, with strong creative, cultural, and commercial tailwinds. The brand is backed by a leading public personality (not disclosed in JD) and OutNorms end-to-end studio support across product, growth, and brand.

Coral aims to redefine the premium Indian westernwear segment through thoughtful design, quality craftsmanship, and lifestyle-led storytelling.

Who Were Looking For

Were looking for a high-calibre operator who can become the driving force behind Coralsomeone who can take a funded pre-launch brand and build it into a category-defining fashion house.

Youre a strong fit if:

- Youre as structured as you are creative, and deeply understand brand building.

- Youre passionate about premium fashion, consumer behaviour, and elevating Indias modern workwear category.

- You enjoy taking full ownership P&L, team, ops, growth, execution.

- You can operate independently, make decisions under ambiguity, and set long-term direction.

- You can craft a compelling brand narrative and be the external face of the company with partners and investors.

- You have the maturity, presence, and clarity to be VC-facing.

- You understand (or have the willingness to learn) the nuances of fashion production, merchandising, and D2C operations.

- You bring grit, ambition, and founder-level accountability.

Bonus (not mandatory): Strong background in fashion, retail, lifestyle brands, or premium D2C.

What You Will Do

1. Full P&L Ownership

- Own revenue, margins, growth, burn, and financial health of the brand.

- Drive pricing, merchandising, supply chain planning, and financial optimisation.

2. Zero-to-One Company Building

- Build the brand from pre-launch to scale.

- Lead product roadmaps, merchandising decisions, and seasonal planning.

- Work closely with the celebrity partner (indirectly) through the OutNorm team for brand alignment.

3. Brand, Marketing & Community

- Build a digital-first brand with strong content, storytelling, and cultural relevance.

- Work with OutNorms studio teams on creative, campaigns, and content engines.

- Build community-led awareness and an engaged consumer base.

4. Operations & Supply Chain

- Set up sourcing, manufacturing, quality control, inventory planning, and logistics.

- Build scalable SOPs for pre-launch, launch, and early growth.

5. Team Building

- Hire and lead the founding team across product, ops, marketing, design, and retail rollout.

- Drive a high-performance culture with accountability and execution discipline.

6. Fundraising & Investor Relations

- Work with OutNorm on pitch materials, financial models, and growth stories.

- Represent Coral in investor conversations when required.

- Ensure the brand is always VC-ready in metrics, clarity, and strategy.

Whats in it for You

- Founder-Level Role

- You will be a true co-founder, not an employee. - You will shape the brand from the ground up.

Compensation Structure

- Competitive Salary: Market-aligned with founder-level flexibility.

- Founders Equity: Significant equity ownership based on experience and involvement.

- Long-term Wealth Creation: Equity unlocks as Coral grows and scales across India and globally.

Support From OutNorm Studio

You get the backing of a full-stack startup studiobrand, content, growth, design, ops, tech, and fundraisingso you can focus on building and leading the company.

Massive Career Upside

If successful, this becomes a marquee role in the consumer-fashion ecosystem:

A founder of a premium fashion house built with a leading cultural figure.

Ideal Profile

- 6 to 15 years experience in fashion, retail, lifestyle, D2C, or brand-led businesses.

- Tier 1/Tier 2 education preferred but not mandatory.

- Strong strategic thinking + creative intuition.

- High bias for action; thrives in fast-moving, ambiguous environments.

- Ability to lead cross-functional teams and make high-stakes decisions.

- Executive presence suitable for investor conversations.

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