Outdoor Soloution Media - Media Planner - Offline & Online - Media Barter

Job Title : Media Planner - Offline & Online (Media Barter)

Location : Okhla, New Delhi

Would prefer Female candidates for this role.

Experience : 3-6 Years

Industry : Media Barter / Advertising / Media Planning

Employment Type : Full-time

Job Summary:

We are a growing Media Barter Organization looking for an experienced Media Planner who can independently plan, manage, and execute offline and online media campaigns. The role requires strong Excel skills, hands-on vendor coordination, and end-to-end media planning across OOH, Print, Magazines, Television, Cinema, Radio, Digital & DOOH.

Key Responsibilities:

- Plan, execute, and monitor offline & online media campaigns under barter agreements

- Prepare media plans, release schedules, cost sheets, and utilization trackers using Excel

- Manage and coordinate with OOH, Print, Magazine, TV, Cinema, Radio, Digital & DOOH vendors

- Negotiate inventory, timelines, and placements with media partners

- Track campaign deliveries, releases, proofs, and post-campaign reports

- Ensure accurate barter value mapping vs media consumption

- Coordinate with internal sales, accounts, and operations teams

- Maintain updated vendor databases, rate cards, and media inventories

- Ensure timely execution and compliance with client commitments

Required Skills:

- Strong command over MS Excel (VLOOKUP/XLOOKUP, Pivot Tables, formulas, trackers)

- Hands-on experience in offline & online media planning

- Good understanding of OOH, Print, Magazines, TV, Cinema & Digital media formats

- Vendor management and negotiation skills

- Strong follow-up, coordination, and execution abilities

- Ability to manage multiple campaigns simultaneously

- Good communication and documentation skills

Preferred Candidate Profile:

- Experience in media agencies or media barter organizations

- Knowledge of Pan-India media execution

- Detail-oriented, organized, and execution-driven mindset

- Ability to work independently and under deadlines

What We Offer:

- Opportunity to work with leading FMCG & retail brands

- Exposure to integrated media planning across all formats

- Fast-growing organization with long-term growth prospects