Orkla India - Digital Marketing Manager

Job Description:

- Areas of Responsibility (Key Result Areas)

- Own Digital Marketing Calendar (including brand Social Handles).

- Manage both Organic (social media - YT, IG, FB, LI) and Paid Digital Media.

- Manage the digital marketing budget and ensure efficient spend keeping a close supervision of the media planning and buying with the agency

- Build and drive innovative digital marketing campaigns

- Influencer and Content Marketing: Identify, onboard, and manage influencer partners, agencies and content creators aligned with brand values and campaign goals.

- Develop and execute influencer marketing strategies across platforms (Instagram, YouTube)

- Daily Campaign reporting with agency - Monitoring Campaign Performance and making necessary adjustments.

- Brief & guide various agencies, freelancers etc on Content Creation requirements.

- Manage Digital Content Creation Videos, UGC, Shoots etc.

- Competition Tracking and Regular reporting of the same

- Performance Marketing: Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.

- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Educational Qualifications Required/ Relevant Experience:

- Postgraduate with 4-7 years of Digital marketing experience in FMCG, Retail, E-commerce, Start-up

- 4-7 years of experience in digital marketing, including content and influencer marketing

- Proven success in running integrated campaigns and managing influencer collaborations.

- Experience in digital tools like google analytics