Orion Technosoft - Marketing Research Analyst
4.7
30+ Reviews
Job Overview:
We are looking for a dynamic Marketing Analyst to support our Business Operations team in driving process efficiency, campaign performance insights, and marketing intelligence.
You will play a key role in gathering, analyzing, and interpreting digital marketing and operational data to support informed decision-making across teams.
Key Responsibilities:
- Market & Competitor Research: Conduct qualitative and quantitative research on market trends, consumer behavior, and competitors strategies to support campaign planning and strategy development.
- Competitor Analysis: Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning.
- Performance Reporting: Analyze marketing data (Google Analytics, Meta Ads, CRM platforms) to track KPIs and provide actionable insights to internal teams.
- Operations Support: Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches.
- Client Reporting Dashboards: Build and maintain dashboards and reports to communicate campaign performance and ROI.
- Campaign Optimization Support: Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations.
- CRM & Automation Monitoring: Extract data from CRMs like GoHighLevel, HubSpot, or Zoho for funnel performance reviews and lead tracking.
- Trend Forecasting: Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools.
Skills Required:
- Proficiency in Excel, Google Sheets, and Data Visualization tools (e.g., Data Studio).
- Familiarity with Google Analytics, Meta Ads Manager, and SEO tools.
- Basic knowledge of CRM tools (e.g., GoHighLevel, HubSpot).
- Strong understanding of digital marketing funnels and KPIs.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to manage multiple projects simultaneously with attention to detail.
Qualifications:
- Bachelors degree in Business Analytics, Marketing.
- MBA in marketing.
- 23 years of experience in a digital marketing agency, preferably with international clients.
Work Mode: Remote.
Shift :10:30 -7:30 PM.
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