Deputy Brand Manager Job Description: Orion - a global conglomerate, headquartered in Seoul, South Korea, started its operation in 1956. We have been leading the world confectionary industry for 70 years by offering our customers quality products. Since its inception, Orion has grown from strength to strength. Available in 8 different food categories, we have our presence in 60 countries across the globe. Orion has grown into a full-service food company beyond just the confectionery industry, and has expanded its business area to India and started its operation in India in the year 2020. To know more about us visit https://orionindia.com Role Objective: To independently manage the assigned product portfolio and execute all brand activities in line with the agreed business and brand strategy. To assist Head of marketing on NPD for identified categories in line with the business objective. Responsibilities and Duties: - Oversee the end-to-end management of the assigned portfolio to ensure market competitiveness and growth. - Analyze monthly sales performance to identify trends and propose strategic interventions - New Product Development: Assist Head of marketing on assigned NPD projects and own the new product development cycle. - Agency Management: Conceptualize and initiate relevant market researches. - Initiates relevant briefs to the creative & media agencies for creation & execution of brand communication as per agreed brand plans. - Go to Market: Design and develop the Trade collaterals to help build the brand visibility in trade and support key launches - Proactively track competition and category updates across channels and make Action plan for brand. - Prepare and review performance reports on a weekly and monthly basis to track progress and identify opportunities. - Identify, negotiate, and manage strategic brand partnerships to create innovative marketing opportunities Digital: - Proficiency in digital marketing strategies and social media management - Plan and execute influencer collaborations during key festive periods to enhance brand visibility and consumer connection Partnering with agency and stakeholder management: - Work closely with internal stakeholders (Sales, R&D, SCM, Finance, Procurement, etc.) to ensure Brand initiatives are delivered in a timely manner. - Work with external Agency partners (Creative, Pack Design, Consumer Research) for creation & execution of brand communication as per agreed brand plans. - Develop and Implement Creative execution across Offline and Online Media. Knowledge & Skills: - PG in Management (Full Time and with Marketing Specialization) and Graduate in any discipline. - Minimum 4-5 years' experience in Foods/FMCG/Consumer Goods, with hands-on exposure to NPD, New - Launches, Consumer Research, Communication Development, Digital and Brand Activations. - At least 3-years Brand Management, Category Management experience is desirable. - Experience in working with cross-functional teams, both internal and external. - Strong Project Management skills. - Strong negotiation, communication, and interpersonal skills.

Gurgaon/Gurugram

Orion India - Deputy Brand Manager 

Job Description for Orion India - Deputy Brand Manager  in Orion India in  Gurgaon/Gurugram for (4-5) years of experience. Apply Now!