Orient Electric - Category Lead - D2C & eCommerce - IIM/ISB/MDI/FMS

About the Job

Orient Electric is a trusted electric consumer durables company. It plans to scale up its product portfolio for Quick Commerce within existing categories that it operates in- fans, lighting, Switchgear accessories and appliances, and also other adjacent categories to its current portfolio. We now have a strong presence both through partners like Amazon, Flipkart, BlinkIt and our own ecommerce portal, which we plan to double down on and drive fast growth across categories through these platforms.

This role is for category management of our D2C and Ecommerce portfolio. The product portfolio will be complimentary to our existing portfolio and will involve end to end management of procurement, design and Go-to-Market of the lifestyle products portfolio. This is a P&L ownership role and the category leader will be responsible for driving revenue and profit for their products.

Job Description:

- Curate a D2C and QCom first lifestyle product portfolio by continuously tracking market trends, competitor strategies and consumer insights

- Work closely with procurement teams to scout for vendors in China and India for these product categories and source products at competitive costs

- Focus on Fit, Feel, Finish and Design aesthetics of the portfolio working closely with the Industrial Design team

- Develop and execute GTM strategies and drive business growth across digital channels, including demand planning

- Manage the P&L for the designated product lines

Eligibility:

- 8+ years of experience in D2C/ electronics/ consumer durables category management roles including product lifecycle planning, pricing and channel strategy

- Experience of sourcing from China is desirable

- MBA from Tier-1 business school preferred with a proven track record of launching and scaling new categories

- Strong stakeholder management skills