Orient Electric - Category Lead - D2C

1. Curate a D2C and QCom first lifestyle product portfolio by continuously tracking market trends, competitor strategies and consumer insights.

2. Work closely with procurement teams to scout for vendors in China and India for these product categories and source products at competitive costs.

3. Focus on Fit, Feel, Finish and Design aesthetics of the portfolio working closely with the Industrial Design team

4. Develop and execute GTM strategies and drive business growth across digital channels, including demand planning

5. Manage the P&L for the designated product lines