Orient Electric - Branch Sales Manager - Switchgear & Wiring Accessories Vertical

1. Sales & Revenue Growth

- Achieve branch-level sales targets for Switchgear & Wires products.

- Drive primary and secondary sales through distributors, dealers, and retail channels.

- Identify new business opportunities and expand market share in the assigned territory.

2. Channel Management

- Appoint, develop, and manage distributors and dealers to strengthen the distribution network.

- Ensure healthy inventory levels and product availability in the market.

- Monitor distributor performance, credit discipline, and sales productivity.

3. Market Development

- Increase product visibility through retailer engagement, electrician meets, and promotional activities.

- Develop relationships with contractors, electricians, builders, and influencers to generate demand.

- Track competitor activities, pricing, and market trends to identify growth opportunities.

4. Team Leadership

- Lead and guide the branch sales team, including Territory Sales Officers or Sales Executives.

- Set clear targets, review performance, and provide regular coaching and field support.

- Ensure alignment with business objectives and sales strategies.

5. Business Planning & Execution

- Prepare monthly and quarterly sales plans and ensure effective execution.

- Monitor sales performance, market coverage, and achievement against targets.

- Ensure timely reporting of sales data, forecasts, and market feedback.

6. Customer Relationship Management

- Build and maintain strong relationships with key accounts, retailers, and channel partners.

- Resolve customer issues related to pricing, product availability, or service.

- Ensure high levels of customer satisfaction and retention.