Organic Growth Lead - Startup

Description:

Role - Organic Growth Lead

Location - Mumbai

5 days WFO + Saturday WFH

Experience - 3+ years

What Youll Do

- Own retention & lifecycle marketing end-to-end, driving engagement and repeat usage across email, WhatsApp, and push notifications using Netcore. Youll design journeys, run experiments, and continuously optimize for activation, retention, and re-engagement.

- Lead SEO as a growth engine, owning keyword research, on-page and off-page strategy, content planning, and performance tracking. Youll build rankings for high-intent buyer and seller searches and translate traffic into qualified leads.

- Build and scale referral programs that incentivize users to bring in high-quality, high-intent referrals, while continuously improving conversion and virality.

- Generate hyperlocal organic demand, experimenting with offline-to-online channels such as society activations, WhatsApp groups, and community-led initiatives to unlock cost-efficient local leads.

- Work cross-functionally with product, content, design, and tech teams to ship fast, test ideas, and scale what works.

Were Looking for Someone Who Has

- 3-6 years of hands-on experience building and scaling organic growth channels (SEO, lifecycle, referrals, or community-led growth).

- A strong problem-solving mindset with an execution-first approachcomfortable moving from insight to action quickly.

- Experience owning projects end-to-end, and ideally leading or mentoring small teams or cross-functional initiatives.

- A clear ownership mentality, with a proven track record of driving measurable outcomes (growth, retention, engagement, or leads).

- Comfort working in fast-moving, ambiguous environments, where you test, learn, and iterate rapidly.