Organic Growth Head - PropTech

About Role:

We are seeking an experienced Organic Growth Lead to drive retention, lifecycle marketing and SEO initiatives , a fast-growing real-estate platform. You will own end-to-end organic channels, build referral programs and generate hyper-local leads through community activations. The role demands a data-driven mindset, strong execution skills and the ability to lead small projects or teams.

Key Responsibilities:

1- Own retention & lifecycle marketing across email, WhatsApp and push using Netcore, optimizing funnels for buyer and seller conversion.

2- Develop and execute full SEO strategy - keyword research, content roadmap, on-page and off-page tactics to rank for high-intent real-estate searches.

3- Design, launch and scale referral programs that incentivize existing users to bring new buyers and sellers.

4- Generate hyper-local organic leads via society activations, WhatsApp groups and community channels.

5- Collaborate with product, data and growth teams to track performance, run experiments and iterate quickly.

Key Role Requirements:

- 3-6 years of experience building organic growth channels.

- Proven track record in SEO, email/WhatsApp marketing and referral program management.

- Strong analytical skills with ability to interpret data and drive actionable insights.

- Excellent problem-solving attitude and execution-first mindset.

- Experience leading projects or small cross-functional teams.

- Ownership mindset with demonstrable outcomes in previous roles.

About Company:

Founded in 2023 by IIT and Stanford GSB alumni, is redefining India's real-estate market with a mission to make home buying and selling delightful, transparent and joyful. Based in Powai, Mumbai, the company offers a dynamic, fast-paced environment with equity participation.