Optum - Senior Manager - Product Marketing

About Optum:

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

Product Positioning and Messaging:

- Develop and maintain clear, value-based positioning and messaging for products and product families aligned to US healthcare market needs

- Translate complex product capabilities into client-ready value narratives focused on outcomes, cost management, and operational impact

- Ensure messaging consistency across product families while allowing flexibility for specific buyer segments

Go-to-Market and Launch Execution:

- Support go-to-market planning and execution for new product launches and enhancements

- Own launch execution activities including timelines, asset readiness, and internal enablement

Sales Enablement and Commercial Support:

- Create and maintain sales enablement materials including one-pagers, capability decks, FAQs, and executive presentations

- Support standardized RFP and proposal content

Stakeholder Partnership:

- Act as a trusted product marketing partner to US stakeholders

- Clarify ambiguous inputs and translate them into structured deliverables

Governance and Compliance:

- Ensure all messaging and materials adhere to healthcare regulatory, legal, and compliance standards

- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives.

Required Qualifications:

- Experience in B2B Marketing is mandatory.

- Bachelor's/Master's degree in marketing, communications, business, or related field; or equivalent experience.

- 10+ years of experience with 5+ years in B2B product marketing, public relations, solution marketing, or enterprise marketing.

- 5+ years project management experience within a matrix organization.

- Experience supporting US-based or any other international, enterprise businesses.

Preferred Qualification:

- Healthcare, insurance, PBM, or regulated industry experience.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

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