Optum - Senior Manager - Product Marketing

Reporting and Governance

- Functional reporting to Director, Product Marketing

- Day-to-day priorities and performance aligned to US product marketing roadmaps

- Embedded offshore role; not a shared services or agency model

- Evaluated on business outcomes (quality, impact, adoption), not volume of output

Primary Responsibilities:

Product Strategy, Positioning and Messaging:

- Develop value-based positioning, messaging, and naming for consumer/provider products focused on affordability, access, adherence, and experience

- Build and maintain messaging frameworks and product-family narratives that stay consistent across channels (web/app, CRM/email/SMS, IVR/call scripts, pharmacy counter materials)

Go-to-Market and Launch Execution:

- Lead launch planning and readiness; coordinate product, clinical, legal/compliance, brand, UX/content design, digital, CX, sales/account teams

- Manage timelines, asset creation and approvals, and enablement for digital feature releases, program rollouts, and communications (e.g., formulary changes, prior authorization updates)

Enablement and Content Systems:

- Create and maintain consumer-facing materials (one-pagers, landing-page copy, app store descriptions, FAQs) and provider-facing talking points

- Develop executive presentations and standardized content libraries for reuse across campaigns, channels, and product families

Stakeholder Partnership and Compliance:

- Assess stakeholder needs, translate ambiguity into structured outputs, and propose solutions to nonstandard requests

- Ensure all materials meet legal/regulatory and brand guidelines; apply accessibility and plain-language standards; substantiate claims with conservative proof-points

Analytics and Optimization:

- Partner on measurement plans (activation, first fill, refill adherence, CTR/engagement, CSAT/NPS) and incorporate A/B learnings to improve clarity and conversion

Required Qualifications:

- Degree in communications, public relations, marketing, business, or related field; or equivalent experience

- Overall 10+ years of experience with 5+ years in communications/marketing and 5+ years project management in a matrix organization

- 5+ years professional writing/editing;

- Demonstrated ability to clarify, manage, and prioritize multiple deliverables; proven organizational skills

Preferred Qualifications:

- Healthcare/PBM experience

- Consumer marketing in regulated environments

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