Optum - Senior Manager - Portfolio Marketing

Senior Manager - Portfolio Manage - Marketing - Pune Gurgaon

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Senior Manager, Portfolio Marketing will lead strategic brand positioning and portfolio?level marketing, shaping and communicating a compelling value story across internal and external audiences This role is responsible for ensuring cohesive brand strategy, driving cross?portfolio campaign alignment, leveraging data?driven insights, and advancing marketing innovation The ideal candidate brings solid brand leadership, analytical rigor, and cross?functional influence in a highly regulated, fast-paced environment

Primary Responsibilities

Brand and Portfolio Strategy:

- Lead strategic brand positioning by shaping and clearly articulating the value story across internal and external audiences

- Own and evolve cohesive brand messaging and creative strategy, including brand architecture, naming frameworks, and editorial calendar integration

- Drive cross?portfolio campaign strategy, ensuring alignment, prioritization, and synergy across multiple brands and product lines

Insights, Analytics and Performance:

- Deliver brand-level and portfolio-wide insights using data and analytics to inform strategy, optimize campaign performance, and guide learning agendas and budget decisions

- Translate complex data into actionable recommendations for senior stakeholders and cross?functional teams

Innovation and Marketing Technology:

- Champion marketing innovation by piloting, scaling, and operationalizing new marketing technologies, including AI-driven approaches and modern Martech solutions

- Promote best practices and continuous improvement across portfolio marketing efforts

Creative and Campaign Execution:

- Oversee the creation and execution of creative assets and integrated campaigns, ensuring alignment with brand promise and measurable business impact

- Manage agency partners and internal teams to produce high?quality, high?impact marketing deliverables on time and on budget

- Cross-Functional Leadership and Influence

- Collaborate closely with product marketing, communications, enterprise brand, and other partners to support growth, reputation, and brand consistency

- Influence senior leaders and cross-functional teams to adopt best-in-class marketing practices and embrace innovative solutions

- Serve as a trusted advisor to stakeholders by combining strategic thinking with operational excellence

Required Qualifications:

- Overall 10+ years of experience with 7+ years of experience in brand marketing, portfolio marketing, or related roles, ideally within healthcare, pharma, or other regulated industries

- Experience leading cross-portfolio or multi-brand campaigns and managing editorial calendars

- Proven expertise in brand strategy, messaging, and creative development

- Proven solid analytical capability, with demonstrated ability to generate actionable insights from complex datasets

- Demonstrated success driving marketing innovation initiatives, including AI or advanced Martech adoption

- Proven outstanding communication skills, including persuasive written, verbal, and presentation abilities

- Proven solid project and stakeholder management skills, with the ability to navigate shifting priorities and timelines

- Proven collaborative team player with a proven ability to build effective professional relationships

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