Optum - Senior Manager - Marketing

Primary Responsibilities:

Product Positioning and Messaging:

- Develop and maintain clear, value-based positioning and messaging for products and product families aligned to US healthcare market needs

- Translate complex product capabilities into client-ready value narratives focused on outcomes, cost management, and operational impact

- Ensure messaging consistency across product families while allowing flexibility for specific buyer segments

Go-to-Market and Launch Execution:

- Support go-to-market planning and execution for new product launches and enhancements

- Own launch execution activities including timelines, asset readiness, and internal enablement

Sales Enablement and Commercial Support:

- Create and maintain sales enablement materials including one-pagers, capability decks, FAQs, and executive presentations

- Support standardized RFP and proposal content

Stakeholder Partnership:

- Act as a trusted product marketing partner to US stakeholders

- Clarify ambiguous inputs and translate them into structured deliverables

Governance and Compliance:

- Ensure all messaging and materials adhere to healthcare regulatory, legal, and compliance standards.

Required Qualifications:

- Experience in B2B Marketing is mandatory.

- Degree in marketing, communications, business, or related field; or equivalent experience

- 10+ years of experience with 5+ years in B2B product marketing, public relations, solution marketing, or enterprise marketing

- 5+ years project management experience within a matrix organization

- Experience supporting US-based or any other international, enterprise businesses

Preferred Qualification: Healthcare, insurance, PBM, or regulated industry experience.

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