Description:
The Audience Insights Manager is an India-based, strategic support role for the US Optum business. The role enables US commercial, marketing, product, and account leadership with timely, accurate, and actionable insights across B2B journeys-spanning employers/plan sponsors, brokers/consultants, health plans, provider groups, and channel partners.
Focus areas include performance monitoring, insight generation, governance, and executive-ready reporting for US-owned journeys. Ownership of client relationships, strategy, investments, and decisions resides with US leaders; this role provides the offshore insight engine and operating discipline that supports those decisions.
Key Responsibilities:
- Performance Tracking & Insights: Monitor journey KPIs (e.g., satisfaction/NPS, adoption and utilization of Rx solutions, conversion across commercial funnels, retention/churn signals), analyze trends and drivers, and surface risks/opportunities early.
- Decision Support: Translate complex data into clear executive narratives-what is happening, why it matters, and options to consider-so US leaders can prioritize and act without re-analysis.
- Prioritization & Forecasting: Provide insight-backed inputs for initiative prioritization, demand forecasting, capacity planning, and budget visibility (without owning approvals).
- Governance & Operating Rhythm: Run the cadence (weekly monitoring, Monthly Performance Reviews, Quarterly Business Reviews), ensure metric consistency, track dependencies and remediation actions.
- Executive Reporting: Own drafting of leadership-ready artifacts (MPRs, QBRs, annual summaries, ad-hoc deep dives) with accuracy, actionable insights, and clear recommendations.
- Stakeholder Enablement: Partner cross-functionally with US Marketing, Sales/Account Management, Product, Analytics/Data, Finance, Legal/Compliance, and external agencies to deliver aligned outputs.
Required Qualifications:
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 13+ years of experience with 10+ years of experience in B2B marketing strategy, audience insights, customer analytics, or commercial operations within regulated industries
- Healthcare/PBM, payer/insurance, or financial services experience strongly preferred; comfort with compliance and complex stakeholder environments
- Demonstrated ability to interpret performance metrics (e.g., NPS/satisfaction, adoption/utilization, conversion, retention/churn, ROI) and translate into decisions
- Proven cross functional partnership with US based stakeholders across Sales/Account Management,
- Product, Marketing, and Analytics/Data
- Proven advanced analytical judgment and executive communication skills; capable of producing concise, leadership ready narratives and presentations
Core Skills & Capabilities:
Analytical Judgment: Distill signal from noise; explain drivers and implications, not just trends
Executive Storytelling: Create clear decks and summaries that highlight insights, options, and trade offs
Stakeholder Management: Operate effectively across time zones; influence through clarity and credibility
Operational Discipline: Plan, track, and follow through with high accuracy and predictable cadence
Business Acumen: Understand B2B buying cycles, broker dynamics, value realization, and retention mechanics
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