Optum - Manager - Channel Specialist - Digital/Social

Description:

Primary Responsibilities:

Content Execution & Publishing:

- Execute approved digital and social content plans across paid, owned, and earned channels

- Manage day-to-day publishing, scheduling, and trafficking of content across platforms including LinkedIn, Meta, X, and YouTube

- Adapt creative assets for platform-specific formats, placements, and technical requirements

Campaign & Creative Collaboration:

- Partner with creative and design teams to version, resize, and optimize content assets for digital and social delivery

- Support execution of B2B, B2C, and Provider campaigns as defined by the Channel Lead

- Ensure campaign assets are approved, compliant, and production-ready prior to launch

Platform Optimization & Quality Assurance:

- Perform in-flight optimizations such as timing adjustments, format swaps, and CTA refinements within defined guardrails

- Conduct quality checks to ensure accuracy of copy, links, tags, and metadata

- Identify and escalate risks, issues, or performance anomalies in a timely manner

AI & Tool Enablement:

- Support implementation and usage of AI-driven tools to streamline content development, adaptation, and publishing

- Leverage automation and platform tools to improve speed, efficiency, and consistency of execution

- Provide feedback and learnings to inform tool and workflow optimization

Performance Tracking & Reporting Support:

- Track platform-level performance metrics including engagement, reach, and basic efficiency indicators

- Prepare first-level performance summaries and dashboards to support channel reporting

- Surface insights, trends, and early signals to the Channel Lead for optimization discussions

Governance & Compliance:

- Ensure all content adheres to established brand guidelines, tone-of-voice standards, and compliance requirements

- Follow defined workflows, approval processes, and documentation standards

- Support audit readiness by maintaining accurate records of published content and approvals

Required Qualifications:

- Degree in marketing, communications, or a related field

- 7+ years of experience with 3+ years of experience in digital marketing, social media management, or content operations roles

- Hands-on experience with major social platforms and familiarity with paid and organic social execution.

- Experience working with content management systems and social publishing tools; AI-based tools preferred.

- Proven solid organizational skills, attention to detail, and ability to manage multiple priorities simultaneously

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