Optum - Content Management Manager - Marketing

Primary Responsibilities:

- Manage daily operations of the enterprise content repository (DAM/CMS), ensuring assets are accurate, current, approved, and easily discoverable

- Execute content intake, version control, updates, and retirement processes in line with established governance and compliance standards

- Apply and maintain taxonomy, metadata, and naming conventions to enable effective search, reuse, and reporting

- Coordinate with marketing and product teams to ensure timely availability of approved content for campaigns, launches, and ongoing needs

- Support implementation and adoption of AI-enabled tools and automated workflows for tagging, templating, and content updates

- Monitor content usage, search performance, and operational metrics; identify issues and recommend process improvements

- Support compliance and governance activities, including audits, documentation, and enforcement of content standards

- Troubleshoot day-to-day platform and workflow issues in partnership with Technology and platform

support teams

- Contribute to training, playbooks, and enablement materials to support user adoption of content systems

- Escalate risks, bottlenecks, and exceptions to the Director, Content Management with clear recommendations

Required Qualifications:

- Degree in marketing, communications, or a related field

- 9+ years of experience with 5+ years of experience in content management, marketing operations, or a related discipline

- Hands-on experience with content management systems (CMS), digital asset management (DAM) platforms, and workflow tools

- Familiarity with AI-based content tools, automation, or metadata-driven systems preferred

- Proven solid organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment

- Proven to be effective communicator and collaborator across cross-functional teams including

Marketing, Product, Compliance, and Technology

Core Skills & Competencies:

- Content operations and workflow execution

- Metadata management and taxonomy adherence

- Compliance awareness in regulated environments

- Operational analytics and reporting

- Process discipline and continuous improvement mindset

- Collaboration and stakeholder support

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