Optum - Associate Director - Content Management

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives.

The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

- Own the vision and strategy for Optum Rx's content infrastructure, ensuring scalability, compliance, and efficiency

- Lead creation, governance, and maintenance of a centralized content library and repository for all product and portfolio assets

- Drive innovation in content development processes, including leveraging AI and automation to improve speed, quality, and personalization

- Partner with cross-functional teams (Marketing, Product, Compliance, Technology) to align content strategy with business objectives

- Establish content standards, taxonomy, and metadata frameworks to enable easy search and reuse

- Oversee content lifecycle management, including audits, updates, and retirement of outdated materials

- Provide executive-level reporting on content performance, usage analytics, and optimization opportunities

Required Qualifications:

- 10+ years of experience in content strategy, marketing operations, or digital asset management

- Experience with compliance and regulatory requirements in healthcare or highly regulated industries

- Solid understanding of AI-driven content tools and emerging technologies

- Proven leadership in building and managing enterprise-level content systems and governance models

- Proven excellent stakeholder management and communication skills; ability to influence at senior levels

Preferred Qualification: MBA or advanced degree

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