OptiSol Business Solutions - Specialist - Digital Marketing

If you live for lead gen, AI-powered content, and full-funnel campaign scale-ups, this might just be your next playground.

We're looking for marketers who understand current trends, surface-level wins, and behind-the-scenes optimization that drives real revenue.

Turn digital strategy into measurable growth - Join our team as a Digital Marketing Specialist.

Core Technical & Growth Skills:

- Product research, roadmap understanding, and requirement documentation

- Basic knowledge of AI/ML, NLP, computer vision, and cloud fundamentals

- Analytical thinking with ability to interpret data and product metrics

- Clear communication for cross-functional collaboration

- Problem-solving with a structured, user-focused approach

What You will work on:

- Supporting product roadmap planning and requirement creation

- Conducting market research on AI/GenAI trends and enterprise use cases

- Assisting with customer demos, PoCs, and feedback gathering

- Coordinating with engineering, design, data science, and marketing teams

- Tracking key product metrics and preparing insights dashboards

- Contributing ideas for new AI capabilities and innovation opportunities

What we expect from you:

- Ability to build IT product/service content strategies using SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) frameworks.

- Experience optimizing blogs, landing pages, and marketing assets to rank and appear inside AI answer platforms such as ChatGPT, Perplexity, Google AI Overview, Bing AI, and other LLM-driven discovery engines.

- Strong focus on improving brand visibility, inclusion in AI-generated answers, authority signals, and inbound demand attribution.

- Proven experience planning, executing, and optimizing lead-generation campaigns across Google Ads (including Performance Max), LinkedIn Ads, and Meta Ads.

- Skilled in managing campaign components like audience intent, keyword signals, A/B testing, creative optimization, landing page retargeting, UTM tracking, budget pacing, and asset performance.

- Ability to optimize CPA, CTR, ROAS, and refine bid strategies to improve overall campaign efficiency.

- Proficiency in building and maintaining dashboards using Google Analytics, LinkedIn Insights, Google Search Console, and SEMrush.

- Strong analytical mindset to interpret campaign and content data and improve lead conversions, engagement, bounce rates, cost per lead, intent capture, and overall funnel performance.

- Comfortable using AI tools for content scaling, personalization, search-intent extraction, and performance analysis.

Bonus Skills (Great to Have):

- SaaS / Cloud / AI product marketing exposure

- Experience in global or distributed teams

- Knowledge of AI-agent-driven content distribution, automation, and analytics

- Marketing for modernized IT legacy systems or cloud migration solutions