About Us

Opptra unlocks Asian expansion for consumer brands, with a strong focus on ecommerce and digital capabilities. Backed by Binny Bansal (Flipkart), Opptra is building a portfolio of category-aligned franchising businesses, powered by a consolidated global supply chain and centrally developed technology platform.

We enable global brands to enter and scale across high-growth Asian markets with speed, capital efficiency, and strong local execution.

Role Description

This role is responsible for converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), engaging CXOs and founders of Pet Care brands, and onboarding global brands onto Opptra's platform.

The role requires strong market understanding, commercial acumen, and the ability to work cross-functionally with category, operations, marketing, supply chain, and leadership teams to drive brand acquisition and growth across Asian markets.

Key Responsibilities

1. Category Strategy & Growth

- Develop and execute the business growth strategy for the Pets category across Asian markets

- Track consumer trends, competitive landscape, regulatory shifts, and emerging opportunities within pet food, pet nutrition, treats, supplements, grooming, hygiene, and wellness products

- Build a category roadmap focused on brand acquisition, digital channel expansion, and sustainable revenue growth

2. Brand Acquisition & Onboarding

- Onboard enterprise and high-growth Pet Care brands across India, GCC, and South East Asia

- Convert MQLs into SQLs and lead pitches to close brands as Opptra franchise partners

- Own the end-to-end brand acquisition journey including scouting, outreach, pitching Opptra's value proposition, commercial negotiations, and onboarding

- Build strong relationships with brand owners, founders, and global partners

3. Market & Business Development

- Identify and evaluate new online markets and digital channels, including D2C, marketplaces, and quick commerce platforms

- Define and execute digital-first go-to-market strategies for newly onboarded brands

- Work closely with operations, supply chain, and marketing teams on launch planning, pricing, demand forecasting, and inventory strategy

4. Commercial & Partnership Management

- Lead commercial discussions including P&L ownership, pricing models, margins, revenue share, and franchise structures

- Negotiate contracts, partnership agreements, and long-term commercial frameworks

- Manage ongoing brand relationships to drive growth, profitability, and partner satisfaction

5. Performance & Analytics

- Track category KPIs including sales, margins, channel mix, CAC, conversion, and brand productivity

- Analyse performance drivers and recommend actions to improve unit economics and scale

- Prepare business reviews, performance dashboards, and strategic updates for internal stakeholders and brand partners

Qualifications & Experience

- Bachelor's or Master's degree in Business, Marketing, or a related field

- 4-7 years of experience in Business Development, Category Management, or Brand Partnerships within Pet Care, Pet Nutrition, D2C, FMCG, or Consumer Brands

- Strong understanding of Asian ecommerce ecosystems, cross-border trade, and marketplace dynamics

- Proven experience in brand acquisition, negotiations, and senior stakeholder management

- Commercially strong with experience owning or influencing category P&L

- Excellent communication, presentation, and relationship-building skills

- Willingness to travel internationally as required