Opptra - Category Manager - Electronics Segment

About Opptra:

Opptra (www.opptra.com) unlocks Asian expansion for consumer brands with a focus on ecommerce and digital capabilities. We are building a next-generation global brand franchise business designed to help high-potential consumer brands scale across key international markets. Our mission is to empower brands to achieve sustainable growth by providing an end-to-end suite of omnichannel solutions-ranging from market entry strategy, brand and marketing management, compliance, and logistics to advanced technology for store and performance management.

Role Overview:

As a Category Manager-Electronics you will lead the end-to-end management of a curated portfolio of global electronics brands. You will be responsible for launching, scaling, and optimizing these brands across online and offline channels, ensuring sustainable and profitable growth. The ideal candidate will combine deep electronics category expertise with strong business acumen, performance orientation, and cross-functional collaboration skills.

Key Responsibilities:

Brand Launch & Portfolio Management:

- Acquire and onboard high-potential global electronics brands.

- Build and manage an exclusive portfolio of electronics brands.

Growth Strategy & Execution:

- Scale brands post-launch by expanding SKU assortment, retiring underperforming SKUs, and refining pricing and positioning strategies.

- Work with partner brands to optimize packaging, content, and supply chains.

- Drive growth through collaboration with sales, marketing, and analytics teams.

Channel Development:

- Deliver strong performance on eCommerce platforms.

- Explore and establish offline retail partnerships where relevant.

Profitability Management:

- Ensure GMV contribution and sustainable scale by maintaining margin discipline.

- Use return data and sales analytics to optimize discounting, bundling, and promotional investments.

Qualifications & Experience:

- 8+ years of work experience, with at least 5+ years in eCommerce and 2+ years in the electronics category.

- Strong understanding of consumer electronics buying behavior and safety/compliance norms.

- Hands-on experience with marketplace strategy, lifecycle management, and scaling digital-first brands.

- Proven ability to work cross-functionally with marketing, operations, design, analytics, and brand partners.

- Experience with marketplace platforms and tools.