Description:

About the Role:

Were looking for a Demand Generation Lead who can create and manage content that resonates with a US audience.

Youll plan, write, and manage different types of content that tell our story, support growth, and drive engagement.

If you love writing, enjoy building content strategies, and can juggle multiple projects, this role is for you.

What Youll Do:

Content Strategy & Marketing:

- Plan and execute content strategies that align with business and ABM goals.

- Write and edit across formats: blogs, case studies, emails, newsletters, templates, social posts, and landing pages.

- Own the content-driven demand generation funnel from awareness to MQLs to pipeline influence.

- Create and manage gated assets (ebooks, whitepapers, playbooks, case studies) to drive lead capture.

- Engage with clients and experts through content strategies that drive engagement and conversions.

SEO & Content Management:

- Manage end-to-end blog workflows, including topic research, keyword planning, assigning content to writers, editing, creating CTAs, and publishing.

- Collaborate with SEO teams and freelancers to ensure all content is optimized for search and published on time.

- Use analytics to measure content performance and suggest improvements.

- Track and optimize content performance based on traffic, conversions, MQLs, and pipeline contribution.

Campaign & ABM Support:

- Create and review newsletter content, manage group postings, and track analytics.

- Support ABM and LinkedIn campaigns by providing required collateral.

- Work closely with the Sales and Growth teams to align content with ICP-driven ABM campaigns.

- Support outbound and inbound motions with sales enablement content.

Planning & Coordination:

- Own and manage monthly content calendars to ensure smooth delivery across channels.

- Collaborate with design, product, and social media teams to align content with campaigns.

Performance, Quality & Metrics:

- Maintain consistent tone, voice, and messaging across all channels.

- Review and approve freelance work, and manage their monthly budgets and invoices.

- Monitor newsletter subscribers and maintain records.

Performance & Growth Metrics (New Section):

You will own and optimize key metrics, including:

- Content-driven leads and MQL growth.

- Engagement rates across assets and channels.

- Contribution to pipeline and revenue influence.

- Performance insights via Google Analytics, HubSpot, and LinkedIn Campaign Manager.

What Were Looking For:

- 5-6 years of experience in demand generation, content marketing, or SEO.

- Experience creating content for a US audience.

- Strong writing, storytelling, and ABM-focused content skills.

- Comfortable with SEO basics and tools like Google Analytics.

- Strong project and deadline management skills.

- Team player with excellent communication abilities.

Good to Have:

- Experience in B2B SaaS or tech.

- Knowledge of social media marketing and paid campaigns.

- Familiarity with tools like HubSpot, WordPress, or other CMS platforms.

Why Youll Love Working Here:

- Own and shape our content marketing and ABM initiatives.

- Work with a friendly, collaborative team.

- Flexible, remote-friendly work setup.

- Make a real impact on our brand growth in the US.