Open Financial Technologies - Search Engine Optimization Specialist

Experience: 3-5 years

Location: Bangalore

Responsibilities:

Traditional SEO:

- Develop and execute SEO strategy to improve organic rankings, traffic, and inbound lead generation.

- Conduct keyword research, topic clustering, and competitor analysis.

- Optimize on-page SEO (metadata, internal linking, site speed, schema).

- Manage off-page SEO including link-building and digital PR for domain authority.

- Leverage platforms like Quora, Reddit, Medium, and other relevant forums for thought-leadership visibility and referral traffic.

- Track keyword rankings, organic traffic, conversions, and funnel contribution.

- Collaborate with content writers, product marketers, and developers for SEO-driven improvements.

AI-SEO:

- Leverage AI SEO tools (Jasper, SurferSEO, Clearscope, GrowthBar, ChatGPT) for keyword expansion, content briefs, and optimization.

- Implement AIO workflows to ensure AI-assisted content meets accuracy, compliance, and E-E-A-T standards.

- Automate repetitive SEO tasks (meta tags, alt-text, structured data) using AI workflows.

- Optimize OPEN's visibility for AI-powered search engines (Microsoft Copilot, Google SGE, Perplexity, etc).

- Build AI-driven content clusters and landing pages around fintech topics (compliance, AR/AP, payments, lending).

- Experiment with A/B testing of AI-generated titles, descriptions, and landing page variations.

- Stay updated with AI + search algorithm changes and guide leadership on emerging trends.

Requirements:

- 3-5 years of SEO experience (SaaS/Fintech/B2B preferred).

- Strong foundation in traditional SEO: site architecture, crawling, indexing, schema, content optimization.

- Proven experience with SEO tools: Ahrefs, SEMrush, Google Search Console, Screaming Frog.

- Hands-on expertise with AI SEO tools: Jasper, SurferSEO, Clearscope, GrowthBar, or similar.

- Familiarity with GA4, Tag Manager, and AI-based analytics platforms and data visualization tools.

- Understanding of SEO's impact on lead generation, brand visibility, and pipeline growth.

- Analytical mindset with ability to present SEO ROI clearly to business leadership

Why work at Open?

- You will be part of the early tribe that is changing the way business banking rolls.

- Every atom of your work will impact the way millions of businesses are run.

- You will work with some of the brightest minds who will celebrate your quirks.

- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open