Open Financial Technologies - Product Marketing Manager

Location: Bangalore

Responsibilities:

Product Positioning & Messaging:

- Craft differentiated positioning for Opens products (AP, AR, Compliance, PG, Open Capital).

- Build narratives that resonate with key customer segments (Enterprises, Startups, CFOs, finance teams).

Go-to-Market (GTM) Strategy:

- Develop GTM playbooks for product launches and feature rollouts.

- Partner with Product and Growth teams to experiment and define pricing plans and launch timelines for features/modules

Demand Generation:

- Partner with Performance Marketing, SEO, and Content teams to design campaigns that generate pipeline.

- Ensure campaigns map to the right buyer personas and business use cases.

Customer Engagement & Retention:

- Partner with the Product team to design onboarding journeys, adoption campaigns, and loyalty programs.

- Drive product engagement, email nurture, and lifecycle marketing to boost retention.

- Build customer feedback loops to influence product roadmap

- Improve product usage and retention

Sales Enablement:

- Create sales collateral (pitch decks, one-pagers, battlecards, ROI calculators).

- Train sales teams on product positioning, buyer personas, and objection handling.

Market Research & Competitive Intelligence:

- Conduct customer, market, and competitor research to guide product strategy.

- Build competitive battlecards and update stakeholders regularly.

Customer Voice & Advocacy:

- Gather customer insights, case studies, and testimonials.

- Work with Customer Success to drive adoption, retention, and cross-sell opportunities.

Analytics & Reporting:

- Define KPIs for product marketing success (adoption, pipeline influence, win rates).

- Track and report impact of marketing initiatives on product growth.

Thought Leadership & Content:

- Collaborate with founders, PR, and content writers to establish Open as a fintech thought leader.

- Drive product-led storytelling (blogs, webinars, industry reports)

Requirements

- 5-7 years of experience in Product Marketing (preferably B2B SaaS/Fintech).

- MBA Graduate or equivalent

- Strong background in GTM strategy, positioning, and messaging.

- Experience working closely with Product, Sales, and Marketing teams.

- Excellent communication & storytelling skills (written + verbal)

- Analytical mindset - ability to measure and communicate product marketing ROI.

- Familiarity with fintech or financial SaaS markets is a plus.

Why work at Open?

- You will be part of the early tribe that is changing the way business banking rolls.

- Every atom of your work will impact the way millions of businesses are run.

- You will work with some of the brightest minds who will celebrate your quirks.

- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open