Open Financial Technologies - Marketing Manager - Social Media

Description:

Marketing Manager Social Media

About OPEN Financial Technologies

OPEN is Indias leading business finance platform, powering 3M+ SMEs with banking, payments, expense management, accounting, and credit.

Were building a modern financial OS that helps businesses automate finance and make smarter decisions.

Our mission: simplify business finance for every entrepreneur in India.

About the Role

Were looking for a strategic and hands-on Social Media & Content Marketing Manager who can scale OPENs digital presence and drive powerful storytelling across our four brands : Open Money, Zwitch, Open Capital, and Optotax.

You will craft high-quality content, elevate leadership positioning on various social media channels (LinkedIn,Meta, X etc), and build strong campaigns that influence enterprise decision-makers.

Location: Bengaluru (On-site)

Key Responsibilities:

Social Media & Brand Leadership

- Own and execute the end-to-end social media strategy for Open Money, Zwitch, Open Capital, and Optotax.

- Build platform-specific strategies with a strong focus on growth, leadership visibility, and enterprise brand recall.

- Create engaging content across formats - posts, reels, carousels, infographics, thought leadership, and short-form videos.

Content Strategy & Creation

- Build and manage the unified content calendar across all four brands by working closely with product, business, growth, and design teams.

- Write sharp, accurate content tailored for fintech, payments, lending, capital, tax compliance, and business finance audiences.

- Produce scripts, storyboards, and creative direction for campaigns, explainers, and employer branding videos.

Campaigns & Creative Execution

- Lead social-first campaigns end-to-end: conceptualization production publishing reporting.

- Collaborate with agencies, creators, production partners, and internal teams to deliver high-quality content at speed.

- Build employer branding campaigns that showcase OPENs culture, people, and innovation.

Performance & Growth

- Maintain weekly/monthly performance dashboards for all four brands.

- Analyze data to optimize formats, hooks, narratives, and channel strategies.

- Experiment with new content frameworks, storytelling formats, posting styles, and platform innovations.

Brand Consistency

- Ensure messaging quality, clarity, and tonality across all outward-facing content for the four brands and leadership pages.

What You Bring:

- Bachelors/Masters degree in Marketing, Communications, Journalism, Business, or related fields.

- 3 to 6 years of experience in social media/content marketing - agency experience is a strong added advantage.

- Proven ability to simplify complex fintech or B2B concepts into clear, impactful content.

- Experience creating content across formats - social media, blogs, product comms, ads, scripts, videos.

- Understanding of fintech, digital payments, lending, taxation, APIs, or B2B SaaS (preferred).

- Strong analytical mindset with experience using social/SEO/content performance tools.

- High ownership, creativity, speed, and ability to ship high-quality content consistently.

Skills:

Social media strategy, content marketing, storytelling, fintech understanding, copywriting, creative direction, campaign execution, analytics, SEO basics, cross-functional collaboration