Annual leaves

Health insurance

Rewards & recognition

Paternity leaves

Recreational activities

Mental health wellbeing

Joining goodies

Maternity leaves

Gifts on festivals

Open Financial Technologies Private Limited Reviews by Employees

Software Engineer

Business Development Executive

Regional Manager

Product Support Engineer

Senior Software Engineer

Sales Specialist

Business Development Manager

AVP - Growth Marketing (B2B/SaaS) About Open: OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place. OPEN, India's 100th Unicorn, has been awarded the 'Best Workplace 2024' by IEEE in 2024. And was recognized by Forbes India and D Globalist's as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively. We are currently home to some of the smartest & brightest 500+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few and to build and strengthen this superpower, we're on the lookout for an amazing AVP-Integrated Marketing. Location:- Bangalore Experience: 8-12 years Responsibilities: - Oversee and be accountable for the execution of all marketing campaigns and programs, ensuring alignment with business goals and delivering measurable outcomes. - Lead the development and implementation of media plans across both mass and targeted media channels. - Manage the marketing budget, driving efficient spend allocation and ROI maximization, including cost-per-lead (CPL), cost-per-acquisition (CPA), and cost-per-MQL/SQL. - Develop and implement marketing plans that strike a balance between long-term strategic brand-building, mid-term lead generation, and short-term quick wins to hit targets. - Project and optimize campaign performance across channels like Google, LinkedIn, Facebook, and more, utilizing cohort analysis to ensure optimal targeting. - Define and achieve top-line growth targets by maximizing ROI across channels while meeting weekly, quarterly, and annual growth goals. - Collaborate with cross-functional teams (product, content marketing, business heads, sales, finance) to craft cohesive strategies and align them with company-wide objectives. - Own and optimize growth analytics, regularly diagnosing and improving underperforming campaigns. www.open.money - Build and execute frameworks for campaign ideation, funnel optimization (TOFU, MOFU, BOFU), and prioritization of new opportunities. - Implement and manage a campaign calendar, ensuring strategic launches across the quarter. - Own the media, creative, and campaign performance reporting, ensuring transparency and actionable insights for the leadership team. - Oversee the adoption and implementation of new MarTech solutions, including marketing CRM technologies, to align with the company's long-term MarTech roadmap. - Drive a holistic, customer-centric communication approach by adapting to the evolving customer journey, ensuring consistency in tone and voice across all marketing touchpoints. - Build a compelling narrative for developer personas in collaboration with product and content marketing teams. - Lead strategic corporate brand-building efforts, overseeing brand positioning, corporate campaigns, and internal/external communications. - Foster cross-functional collaboration to drive one cohesive corporate narrative and brand strategy, empowering internal teams to execute key initiatives. - Build and mentor a high-performing marketing team, cultivating talent, and enabling career growth. Requirements: - Proven expertise in planning, executing, and managing performance and growth marketing, ideally in SaaS or tech-driven environments. - Experience in developing and executing detailed, multi-channel marketing plans that encompass digital, content, social media, traditional media, and more. - Hands-on experience with digital ad campaigns (Google, Facebook, LinkedIn, etc.) and performance marketing metrics (ROI, CPA, MQL/SQL). - Strong understanding of content marketing strategies, including channels like blogs, podcasts, videos, emails, and newsletters, to drive organic reach and engagement. - Ability to build integrated marketing programs and deliver on brand, product adoption, user engagement, and retention goals. - Exceptional leadership skills with experience leading and developing teams across geographies and functions. - Experience managing large-scale corporate brand campaigns, brand governance, and strategic brand positioning. - Data-driven mindset with a strong ability to leverage research and analytics for campaign planning and optimization. - Outstanding media relations skills with experience in engaging and building relationships with reporters and media outlets. - Skilled at using social media, digital content, and storytelling to amplify business priorities and corporate narratives.Strategic thinker who can operate in fast-paced, complex environments, thriving in uncertainty - Strategic thinker who can operate in fast-paced, complex environments, thriving in uncertainty and driving business growth. - Passion for continuous learning, experimentation, and innovation, with resilience to navigate challenges and iterate towards success.

Bangalore

Open Financial Technologies - Associate Vice President - Growth Marketing 

Job Description for Open Financial Technologies - Associate Vice President - Growth Marketing  in OPEN FINANCIAL TECHNOLOGIES PRIVATE LIMITED in  Bangalore for (8-12) years of experience. Apply Now!

Open Financial Technologies - Associate Vice President - Growth Marketing  | iimjobs.com