Oolka - Creative Director - Performance Marketing

About the job:

Role Snapshot:

We are seeking a Creative Director to lead and innovate creative strategies across performance marketing. You will experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms.

What you will Champion:

1. Creative Leadership:

- Conceive and implement innovative concepts, guidelines, and strategies for performance marketing for influencer ads, UGC, and AI Ads.

- Drive the creative direction across various touchpoints, ensuring consistency across all channels.

2. Team Management:

- Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.

- Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.

- Mentor and guide team members, nurturing their professional growth and skill development.

3. Project Oversight:

- Oversee the end-to-end execution from ideation to completion, ensuring high-quality output.

- Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.

- Collaborate with brand teams, category teams and product teams to align creative strategies with business objectives.

4. Performance Analysis:

- Monitor the effectiveness of campaigns and initiatives through metrics.

- Provide actionable insights and propose improvements for future projects.

What is needed for this role:

- Experience: 5-10 Years.

- Proven experience in a similar role within the brand or digital space.

- Knows the basic tools like Adobe Photoshop, Illustrator, InDesign, and video editing software.

- Good understanding of Bharat audience for consumer tech brand.

- Excellent leadership, organisational, and project management skills.

- Outstanding interpersonal and communication abilities to collaborate across teams.

- Degree in advertising, fine art, design, or a related field (Master's degree preferred).