Online Head - Digital Brand Manager - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description - We are looking for an experienced Online Head - Digital Brand Manager who has successfully scaled D2C and marketplace businesses preferably in the beauty/ personal care category. The ideal candidate is a strategic thinker with hands - on experience in D2C & Marketplace growth, Social Media, Performance Marketing, Content strategy, and E - Commerce operations.

Client Details: Our client is a listed firm, and the market leader in their industry

Description:

Digital Commerce - D2C, Marketplaces, Quick Commerce:

- Marketplaces (Amazon, Nykaa, FirstCry, Flipkart, etc.)

- Own the Marketplace revenue growth, CAC, AOV, contribution margin & retention.

- Lead cataloguing, pricing, promotions calendar, and inventory allocation.

- Maintain brand store page & A+ content.

- Drive keyword optimization for search visibility.

- Create & execute customer reviews and ratings strategy.

- Coordinate with marketplace KAMs on growth plans, event participation & negotiations.

D2C Website:

- Own the D2C website revenue growth, CAC, AOV, contribution margin & retention.

- Coordinate UI/UX improvements, CRO, landing page creation & merchandising.

- Oversee warehousing, last mile logistics, delivery SLAs & returns management.

- Ensure smooth functioning of customer support.

- NPS improvement initiatives:

Quick Commerce (Blinkit, Zepto):

- Own the Quick Commerce channel revenue growth, CAC, AOV, contribution margin & retention.

- Lead cataloguing, pricing, promotions calendar, and inventory allocation.

- Coordinate with KAMs on growth plans, event participation & negotiations.

Social Media & Content Strategy:

- Social Media Management

- Lead strategy and execution for Instagram, YouTube and TikTok (if applicable)

- Plan monthly calendars aligned with brand campaigns, product launches & trends.

- Drive brand storytelling, community engagement & audience growth.

Content Creation:

- Oversee production of product videos, reels, tutorials, testimonials & UGC.

- Manage shoots, content agencies, creators, and internal design team.

- Ensure consistency with brand voice, guidelines & aesthetics.

Influencer Marketing:

- Design and manage the influencer program (micro/macro/KOLs).

- Evaluate creators, negotiate partnerships, track ROI & attribution.

- Build long - term relationships with creators relevant to beauty & lifestyle.

Performance Marketing & Growth Paid Media:

- Oversee paid campaigns across Meta, Google, Amazon Ads, Affiliates & other networks.

- Strategize TOFU/MOFU/BOFU funnels and coordinate closely with the performance marketing team.

- Optimize budgets, CAC, ROAS & LTV metrics.

- Experiment with new channels (OTT, podcasts, WhatsApp, SMS, push notifications).

Profile:

- A successful Online Head - Digital Brand Manager should have:

Must haves:

- Talent Pool 1 - New age D2C and digital first brands in the beauty & personal care, health & wellbeing space (other allied industries can be explored). Pool 2 - FMCG brands in the beauty or health & wellness space

- Years of experience: 8+ years of experience

- Strong experience in Marketplace Marketing experience, social media and Content strategy

- Someone who has seen 0-1 journey and built business from scratch

- Strong team management skills

Working Mode: 6 days WFO, 1st and 3rd satruday's are off

Job Offer:

- Opportunity to build a 0-1 BU in a listed company

- Opportunity to lead the entire online arm of the New Business Unit

If you are passionate about making a difference in the this sector and have the skills to excel as a Digital Brand Manager, we encourage you to apply.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

Contact - Purnendu Pradhan - +91 22 6903 6682

The Apply Button will redirect you to website. Please apply there as well.