MobiKwik

Role Overview:

We are looking for a platform-native Social Media Lead to own MobiKwik's social presence end-to-end: from strategy and content to analytics and creator partnerships. This is a team lead role, and the hired candidate will work closely with marketing, product and business teams.

The ideal candidate is someone who has inherent understanding of social: how feeds work, why content travels, and how to build a brand voice that resonates across formats. They should be equally comfortable writing a strategy deck or a brief, reviewing creative or analytics, and managing an influencer roster.

Key Responsibilities:

Social Strategy & Platform Ownership:

- Own the social media strategy for MobiKwik across Instagram, YouTube, LinkedIn, X (Twitter), and emerging platforms.

- Build and manage a monthly content calendar aligned to brand campaigns, product launches, and cultural moments.

- Lead relationships with our social media agencies to ensure timely delivery of all things social.

- Define platform-specific tone, format, and content mix (educational, engagement, brand, product).

- Drive follower growth, engagement, and share-of-voice benchmarks in the fintech category.

Creative and Content:

- Lead the conceptualization and execution of high-impact social campaigns in partnership with the agencies.

- Develop formats that balance brand-building with product storytelling across categories in focus in alignment with business teams.

- Maintain brand voice consistency while adapting tone for platform and audience context.

Influencer & Creator Management:

- Build and manage MobiKwik's creator and influencer programme across macro, micro, and nano tiers.

- Source, onboard, brief, and evaluate influencers for both organic amplification and paid campaigns.

- Develop a measurement framework tracking reach, engagement quality, conversions, and brand lift from creator partnerships.

- Manage agency and freelance resources for content production where required.

Analytics & Reporting:

- Own monthly social dashboards tracking reach, impressions, engagement rate, follower growth, and content performance.

- Conduct competitive social benchmarking against key fintech and consumer app brands.

- Use data to iterate content strategy, identify winning formats, and inform campaign planning.

- Present performance reviews and strategic recommendations to brand leadership.

What We're Looking For:

Experience & Background:

- 8 - 10 years of experience in social media marketing, with at least 34 years in a lead or ownership role.

- Demonstrated track record of growing brand social presence (follower growth, engagement, earned reach) in a consumer-facing brand.

- Hands-on experience managing influencer programmes; not just coordination, but briefing, creative evaluation, and measurement.

- Experience in fintech, BFSI, consumer internet, or e-commerce strongly preferred.

Skills & Capabilities:

- Deep platform fluency across Instagram, YouTube, LinkedIn, and X: understanding of algorithm behaviour, content formats, and audience dynamics.

- Strong creative eye: ability to evaluate scripts, visual concepts, and copy with a platform-native lens.

- Analytical mindset: comfortable reading dashboards, interpreting engagement data, and translating insights into content decisions.

- Ability to manage multiple workstreams and stakeholders simultaneously in a fast-paced environment.

Mindset:

- Genuinely passionate about social media and culture.

- Bias for action: prefers shipping and iterating over perfecting and waiting.

- Comfortable with ambiguity and able to build structure where little exists.