About Mobikwik :

Mobikwik is India's leading Digital Financial services platform & largest Digital Wallet, trusted by over 167 million users & 4.4 million businesses. As a pioneer in the Fintech space, Mobikwik empowers its users with a robust suite of services, including Digital payments, Credit & Investments. Recently, Mobikwik achieved a significant milestone with its Initial Public Offering (IPO), marking a new chapter in its journey of innovation & growth with a mission to democratize financial inclusion, Mobikwik continues to transform how Indians manage their money, offering secure, seamless & user-friendly solutions that cater to a diverse range of financial needs.

Content Strategy & Planning:

- Design and execute a content roadmap aligned with Mobikwik's brand vision and marketing objectives.

- Collaborate with cross-functional teams to define content goals, tone, and style.

Content Creation & Execution:

- Develop engaging, original, and high-quality content for blogs, websites, email campaigns, social media, and marketing materials.

- Ensure all content is SEO-optimized and resonates with the target audience.

- Craft customer-centric content for every stage of the customer journey to inform, educate, and inspire.

Brand Storytelling:

- Create narratives that communicate Mobikwik's mission, vision, and product offerings effectively.

- Work closely with creative, design, and product teams to maintain a consistent brand voice across all platforms.

Team Leadership & Collaboration:

- Lead and mentor a team of writers, editors, and freelancers to deliver top-notch content.

- Foster collaboration and creativity within the content team and across departments.

Performance Analysis & Optimization:

- Use analytics tools to measure content performance and refine strategies based on insights.

- Continuously experiment with innovative content formats to engage and grow the audience.

Market Trend Analysis:

- Stay updated on industry trends, emerging content formats, and audience preferences.

- Integrate best practices into Mobikwik's content strategy to maintain a competitive edge.

What You Will Possess:

1. Experience & Expertise:

- 7+ years of content writing experience, including at least 3 years in a managerial role.

- Proven track record of creating impactful content strategies for digital-first brands, preferably in fintech or technology sectors.

2. Exceptional Skills:

- Outstanding writing, editing, and storytelling skills with a strong portfolio of published work.

- Proficiency in SEO, content management systems (CMS), and analytics tools.

- Ability to craft compelling narratives and adapt tone and style for different platforms.

3. Leadership & Organizational Strengths:

- Strong team leadership and mentorship abilities to drive team performance.

- Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines.

4. Strategic Thinking:

- A deep understanding of audience segmentation and personalization techniques.

- The ability to balance creativity with data-driven insights for maximum impact.

5. Qualifications & Knowledge:

- Bachelor's or Master's degree in English, Journalism, Communications, or related fields.

- Familiarity with multimedia content formats, including video scripts and podcasts, is a plus.