One Impression - Supply Lead - Marketplace

- Marketplace Growth and Optimization - Take end-to-end ownership of select exclusive creator categories, building their visibility, revenue, and strategic importance on the platform.

- Build and lead a strong regional and central team to manage, scale, and optimize the creator supply network across geographies.

- Develop strategies that enhance creator discovery, design competitive and sustainable pricing structures, and implement initiatives to grow order volumes and brand spending on the marketplace.

- Introduce and manage strategic partnerships that strengthen the exclusive supply and unlock additional value opportunities for creators and brands.

Supply and Demand Management:

- Lead creator onboarding and engagement initiatives, fostering a diverse and high-quality pool of creators while institutionalizing processes to maintain consistency and efficiency.

- Build trust-based relationships with creators to achieve best-in-industry pricing, service quality, and retention, while creating scalable monetization opportunities for them.

- Collaborate with demand teams to develop and launch creator packages and collections at scale, aligned with brand needs and reducing time-to-order.

- Oversee delivery automation and centralized workflows that ensure seamless brand-creator transactions and timely campaign execution.

- Performance Metrics and KPIs - Take complete P&L ownership of assigned creator categories, tracking key metrics such as revenue, order volume, creator retention, and feature adoption to drive continuous improvement.

- Design, implement, and monitor KPIs to ensure high-quality and timely campaign delivery, enhancing brand satisfaction and encouraging repeat business.

- Lead analytical projects to solve structural problems, optimize operations, and identify opportunities for growth using data-driven insights.

Market Expansion and Strategy Development:

- Define and execute a clear roadmap to scale the marketplace across India within the next 12 months and build the foundation for global expansion.

- Analyze industry trends, market dynamics, and competitor offerings to maintain a competitive edge and adjust strategy proactively.

- Solve structural challenges at the central level to accelerate category growth, and innovate new revenue streams and creator monetization models for sustained scale.

Qualifications:

- 4+ years of experience in Marketplace.

- Analytical mindset with the ability to interpret data and provide actionable insights.

- Excellent negotiation and communication skills.

- Creative thinking and problem-solving abilities.

- Strong problem solving ability - Candidate needs to exhibit structured thinking, strong analytical skills and process/ data orientation.