OLX - Head - Dealer Marketing

Head of Dealer Marketing:

At OLX India, the Head of Dealer Marketing will own the strategy and execution of dealer-led growth across our classifieds marketplace. This is a high-impact role responsible for acquiring, engaging, retaining, and monetizing dealer partners across key categories.

What you will do:

- Define and execute the overall dealer marketing vision and roadmap aligned with business goals

- Drive dealer acquisition, activation, retention, renewals, and revenue growth across categories

- Build scalable strategies to grow high-quality dealer supply and long-term partnerships

- Design and optimize dealer lifecycle programs including onboarding, activation, engagement, retention, and win-back

- Own dealer communication across email, WhatsApp, in-app notifications, and CRM channels

- Leverage data and insights to personalize messaging and improve dealer experience

- Lead performance marketing initiatives focused on dealer acquisition and lead quality

- Experiment with new acquisition channels and dealer cohorts

- Analyze dealer behavior, churn, conversion funnels, and LTV

- Use insights to improve product adoption, pricing, packaging, and engagement strategies

- Establish clear KPIs, dashboards, and reporting mechanisms

- Collaborate closely with Sales, Product, CRM, Data, and Customer Support teams

- Act as the voice of dealers internally to influence roadmap and experience improvements

- Lead, mentor, and scale a high-performing dealer marketing team.

What we are looking for:

- 8-12+ years of experience in marketing, growth, or lifecycle roles

- Strong experience in classifieds, marketplaces, auto, real estate, or B2B ecosystems

- Proven expertise in dealer-led or partner-driven business models

- Hands-on experience with CRM platforms, marketing automation, and data-driven decision-making

- Strong analytical mindset with the ability to translate data into strategy

- Experience managing and scaling teams in fast-paced environments

What we'll give you:

- Opportunity to work in an early-stage growing company

- Become the driver of growth for city business

- We look forward to enthusiasm that is collaborative and infectious for our growth targets.