Oliveboard - Organic Growth Manager - Marketing

Role Overview:

We are looking for a data-driven organic growth leader to own and scale Oliveboard's non-paid user acquisition engine.

This is a high-ownership role spanning SEO, ASO, YouTube, social media, and content strategy, with one north-star metric: growing organic traffic at scale.

1. SEO

- Own end-to-end SEO strategy covering technical SEO, on-page, and off-page, with clear traffic and ranking targets

- Conduct keyword research aligned with exam demand cycles and collaborated with content and tech teams on site health, schema, and Core Web Vitals

- Drive link-building initiatives and report on keyword rankings, organic sessions, and conversion via GSC, Ahrefs/SEMrush, and GA4

- Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO): Optimise Oliveboard's content to appear in AI-generated answers across tools like ChatGPT, Perplexity, and Google AI Overviews.

- Reddit and Quora: Build and maintain a credible presence on high-intent discussion threads across Reddit and Quora, where exam aspirants actively seek recommendations and resources.

2. App Store Optimisation (ASO)

- Own ASO strategy for Oliveboard's Android and iOS apps to improve store visibility and organic install volume

- Run A/B tests on store creatives and metadata; coordinate with Product on ratings and release communications

3. YouTube Growth

- Drive organic growth of Oliveboard's YouTube channel through content planning, video SEO, and audience development

- Work with Faculty and Content teams on an upload calendar tied to exam cycles; optimise titles, thumbnails, and descriptions for discoverability

4. Organic Social Media

- Own organic social strategy across Instagram, Facebook, and X for audience growth and engagement

- Develop a content calendar in sync with exam calendars and result seasons; identify platform-specific formats to drive experimentation

- Leverage platforms like Quora and Reddit

5. Content Strategy

- Define and execute a blog content strategy targeting high-intent exam-related search queries

- Work with the content team on briefing, publishing workflows, and content distribution to maximise reach and backlinks

What We're Looking For:

- 5 to 8 years of experience in organic growth, SEO, or content marketing (consumer internet or edtech preferred)

- Demonstrable SEO expertise with a track record of driving meaningful traffic growth

- Hands-on experience with ASO for Android/iOS apps

- Understanding of YouTube channel growth mechanics and video SEO

- Experience managing organic social media channels with a focus on growth, not just content publishing

- Proficiency with GSC, GA4, Ahrefs/SEMrush, and Google Play/App Store Connect

- Strong analytical thinking, high ownership mindset, and comfort operating in a fast-paced environment

Good to Have:

- Experience in edtech or test prep, with familiarity of the Indian competitive exam ecosystem

- Understanding of CRM and lifecycle marketing to connect organic acquisition with downstream conversion

Why Join Us:

- Own and shape the organic growth engine of a 25M+ user consumer platform

- High ownership role with close access to founders and senior leadership