Oliveboard - Growth Marketing Role

Description:

Key Responsibilities:

Marketing Strategy, Leadership & Revenue Enablement

- Define and execute the integrated marketing and revenue enablement strategy across B2C and B2B verticals.

- Align marketing objectives directly to revenue goals, funnel velocity, and conversion growth.

- Own the annual and quarterly marketing roadmap with performance-linked OKRs.

- Build, mentor, and scale a cross-functional marketing organization (brand, digital, content, analytics, automation).

- Manage marketing budgets with ROI and revenue attribution accountability.

- Collaborate with Product, Sales, and Operations to align go-to-market initiatives for measurable business impact.

B2C Marketing - User Growth, Conversion & Retention

- Drive user acquisition and revenue growth for Upskilling, Mentorship, and Job Programs.

- Lead omni-channel campaigns (Meta, Google, YouTube, SEO, influencer) for scalable growth.

- Build automated nurturing and conversion workflows through CRM and MarTech stacks.

- Design retention, re-engagement, and referral loops to maximize LTV and repeat participation.

- Optimize lead-to-revenue conversion using continuous data insights.

B2B Marketing - Employer, Partner & Revenue Growth

- Develop lead generation funnels for Recruitment Platform, Job Fairs, Hiring Challenges, and Partnerships.

- Build and execute ABM (Account-Based Marketing) strategies targeting HR, L&D, and corporate stakeholders.

- Manage strategic partnerships and co-marketing initiatives to drive pipeline and partnership revenue.

- Lead employer branding campaigns and corporate storytelling.

Brand, Communication & Positioning

- Define, evolve, and protect Impacteers' brand narrative and voice.

- Build consistent brand identity and storytelling across digital, video, and content assets.

- Lead creative campaigns that highlight learner success, mentorship, and impact stories.

- Oversee media, PR, and brand partnership initiatives for visibility and authority.

Digital & Performance Marketing

- Own multi-channel digital performance - Meta, Google, LinkedIn, YouTube, programmatic.

- Optimize performance metrics (CPC, CTR, CPL, CAC, ROAS) with real-time analytics.

- Build attribution models connecting marketing spend to revenue outcomes.

- Manage retargeting, remarketing, and influencer campaigns