Oliveboard - Assistant Marketing Manager

Role: Assistant Marketing Manager

Location: Bangalore

Experience: 1 to 2 years

Oliveboard is one of the fastest-growing EdTech startups in India with a base of over 20 million users across 28 States and 3200+ cities & towns of India.

Oliveboard helps students prepare better for competitive exams. We are passionate about delivering a more data driven form of learning where students can learn through videos and live classes while taking various kinds of practice tests anytime and on any device. The adaptive engine continuously provides feedback to help the users to help improve their performance.

Responsibilities:

- Curate compelling content and promotional materials to drive course promotion and brand awareness.

- Manage push notifications, email campaigns, and other marketing initiatives to engage and retain customers.

- Develop and implement effective retention strategies to reduce churn and increase customer loyalty.

- Develop out-of-the-box ideas to generate revenue and enhance brand awareness.

- Analyze campaign performance data and make data-driven decisions to optimize marketing efforts.

- Collaborate with designers to create visually appealing creatives for marketing materials.

- Work closely with cross-functional teams, such as product, support, and tech, to optimize the customer experience and increase retention.

- Generate revenue through strategic marketing initiatives and activities.

- Manage affiliate programs to drive sales and revenue.

- Stay informed about industry trends, competitor actions, and market developments

Requirements:

- Fluency in English with excellent communication skills.

- Creative flair and strong copywriting abilities.

- Analytical skills and the ability to interpret data to derive actionable insights.

- Proactive and comfortable to work under tight deadlines.

- Exposure to Banking, SSC, JAIIB & other competitive exams

- Ability to work in a fast-paced environment

- Self-motivated with a sense of ownership.

- Ability to collaborate effectively with cross-functional teams.

Preferred:

- Familiarity with Marketing automation tools like CleverTap, MoEngage, WebEngage, etc.

- Experience with Ed-tech companies