Location: West Africa

Role Type: Sales and Commercial Leadership

Olam Agri Olam Agri is a market leading, differentiated food, feed and fibre agri-business with a global origination footprint, processing capabilities and deep understanding of market needs built over 35 years. With a strong presence in high-growth emerging markets and products across grains & oilseeds, wheat milling & pasta, rice, edible oils, specialty grains & seeds, animal feed & protein, cotton, wood products, rubber, sugar & bioenergy and risk management solutions, Olam Agri is at the heart of global food and agri-trade flows with 45.1 million MT in volume handled in 2024. Focused on transforming food, feed and fibre for a more sustainable future, it aims at creating value for customers, enable farming communities to prosper sustainably and strive for a food-secure future. Olam Agri Holdings Limited, which holds the Olam Agri business, is a 64.6% owned subsidiary of Olam Group. 35.4% of Olam Agri Holdings is owned by SALIC International Investment Company, a wholly owned subsidiary of Olam Agri's strategic partner The Saudi Agricultural and Livestock Company.

https://www.olamagri.com/

Role Purpose:

Drive profitable growth of portfolio across the region by building strong Distribution channels, expanding distributor networks, optimizing pricing strategies, and accelerating market penetration while ensuring alignment with retailer/ partner objectives.

Key Responsibilities:

1. Distribution Sales :

- Deliver regional sales targets (volume, value, and margins) for products.

- Drive secondary sales and off-take across Distribution.

- Align execution with retailer/ partner requirements and SLAs.

2. Market Development & Penetration:

- Identify growth opportunities across geographies for expansion.

- Lead outlet addition, coverage expansion, and category penetration initiatives

3. Pricing & Commercial Management:

- Execute competitive pricing strategies balancing retailer margins and company profitability.

- Monitor p realization, trade schemes, and discount effectiveness.

- Benchmark against local/ national brands and competitors.

- Collaborate with global teams to ensure pricing effectiveness.

4. Distributor Expansion & Management:

- Appoint and develop distributors aligned to scale-up strategy.

- Drive distributor ROI, working capital efficiency, and service levels.

- Ensure compliance with stock norms, claim settlements, and reporting discipline.

- Build distributor capability for execution of positioning (value vs brand alternatives).

5. Cross-Functional Collaboration:

- Work closely with sourcing, supply chain, and quality teams to ensure consistent supply and product standards.

- Partner with global marketing/branding teams on packaging, positioning, and consumer communication.

- Align with global teams on business plans and growth targets.

6. Team Leadership:

- Lead and coach regional sales teams and frontline salesforce.

- Drive productivity through structured planning and execution discipline.

- Set KPIs and conduct performance reviews aligned to distribution, sales, and execution metrics.

Job requirements:

Experience:

- 5-6 years FMCG/FMCD sales with strong general trade exposure.

- Proven success in distributor expansion and market development roles.

- Strong understanding of p-sensitive consumer segments and retail dynamics.

- Experience working with large retailers, wholesale ecosystems, or private label portfolios preferred.

Skills and Competencies:

- Sales, pricing & commercial acumen.

- Distributor network building and management.

Education:

- Postgraduate qualification in Management preferred.

- The role requires person to travel across and hence the person should be open to travel.

- Fluency in English. Additional proficiency in French is preferable..

Life With Us:

Our global network of people inspires and empower each other to create ideas and deliver solutions to grow our business and enable food and agriculture to make a positive impact to climate, nature, and livelihoods.

Resources:

We encourage you to:

Explore our purpose and global footprint.

Understand how your work connects to something larger.

Engage with our culture of excellence and collaboration.

See the impact you can create.

Below is a curated set of resources and videos to help you get familiar with who we are, what we stand for, and the opportunities ahead. These are not just links - they reflect the values, leadership, and ambition that shape life and are key to EVP@OlamAgri

Welcome to Olam Agri:

- Cultivating Transformation

- Opportunity to Flourish

- Making a difference

- Culture of excellence

- Contribution

- Top Employer in 10 countries

Visit our career page for more details - https://www.olamagri.com/careers

Note: Please note that this job description aims to provide key information for a comprehensive understanding of the position. It is not an exhaustive list of the skills, efforts, duties, responsibilities, or working conditions associated with the role. The employer reserves the right to make amendments to this job description at any time at its sole discretion.

Olam is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.