Job Description: Senior Marketing Executive 1) Consumer Research &amp; product Development: Develop a good understanding of the market and the consumer to define/improve on our products offerings set right communications, and develop a structured approach to acquire/re target repeat customers. 2) Community Engagement: Be the brand ambassador for ola- Conceptualize, organize &amp; involve - Effectively reach out to potential customers and build a loyal, active &amp; healthy community across online &amp; offline platforms. 3) Conceptualize &amp; Execute Campaigns: Actively engage with potential &amp; current customers through various interaction media (online + Offline) by launching campaigns maximizing ROI &amp; effectiveness. 4) Campaign Analysis: Defining metrics for evaluation of campaigns, work closely with Business Analyst and monitor the progress of campaigns 5) City specific alliances: - Drive city demand through alliances across all verticals &amp; build customer engagement - Drive Customer acquisition for Ola from partnerships, analyze and communicate campaign impact - Ensure category trails &amp; repeat usage through marketing &amp; alliance led interventions. - Drive the action plans out of these alliances internally in the organization. 6) Coordination: Agencies &amp; Partner Coordination, interact with sales &amp; marketing team - On ground execution with agencies/Vendors/Partners: Print &amp; other Vendors, Activation agencies, Media Agency(Radio), Corporate &amp; Event Partners.

Mumbai

Ola Cabs - Senior Executive - Marketing 

Job Description for Ola Cabs - Senior Executive - Marketing  in ANI Technologies Pvt Ltd in  Mumbai for (2-3) years of experience. Apply Now!