Offline Team Lead - Retail & EBO Expansion - D2C

Role Overview:

Lead offline retail expansion from scratch-set up EBOs, drive sales, manage teams, ensure operational excellence, and deliver privacy-focused fit consultations. Hands-on leader experienced in D2C offline retail, store launches, cross-functional collaboration, and performance management.

Key Responsibilities:

- Drive offline sales and achieve KPIs: sell-through, AOV, conversion, inventory accuracy, NPS.

- Deliver personalized, non-judgmental, privacy-focused fit consultations, maintain trial room hygiene and fit-guidance materials.

- Manage store operations, VM standards, in-store campaigns, and cross-functional coordination with marketing, merchandising, and supply chain.

- Recruit, train, and lead store teams; conduct coaching, mock sessions, and performance reviews.

- Track performance, identify gaps, and support new store/pop-up launches and layouts.

Team Managed: 3-5 direct/indirect reports (store managers, sales associates)

Ideal Candidate Profile:

- 6-10 years in offline retail, preferably D2C; experience building EBOs from scratch.

- Hands-on in store launches, cross-functional initiatives, and team/performance management.

- Proven sales track record, P&L ownership, and KPI-driven operations.

- Customer-centric, analytical, proficient in POS, CRM, and retail dashboards.

- Excellent communication, coaching skills, and willing to travel extensively.