Offline Marketing Head - North Location: Delhi Reports to: CEO Span: North India Ownership: End-to-end Revenue & Growth for the region Role Mandate: Own and drive regional revenue growth by tightly integrating offline demand generation (BTL) with coordination for centre-level conversion and operations excellence. Key Responsibilities: 1. Revenue Ownership: - Own top-line targets for North India across all centres - Ensure predictable monthly revenue delivery with strong pipeline visibility 2. Offline Marketing (BTL) ROI: - Plan and execute high-ROI offline campaigns (corporate tie-ups, business from PSUs / Govt departments, camps, local partnerships, doctor referrals) - Own budget allocation and ROI tracking for all BTL spends - Ensure tight linkage between leads generated and centre conversions 3. Team Leadership: - Leads the offline marketing team - Build a high-performance, target-driven culture 4. Performance Management: Track and improve: 1. Cost per lead (CPL) & cost per acquisition (CPA) 2. Revenue per centre, Revenue per team member 3. ROI on marketing spend (Revenue / Spend) - Run weekly business reviews (WBRs) and daily dashboards 5. Market Development: - Identify new micro-markets and expansion opportunities Build local partnerships with: 1. Doctors 2. Clinics 3. Corporates Key KPIs: - Revenue driven by Offline Marketing, Revenue per team member - Marketing ROI (Revenue / Spend) - Cost per Acquisition (CPA)

Delhi

Offline Marketing Head - North 

Job Description for Offline Marketing Head - North  in Talent North in  Delhi for (8-15) years of experience. Apply Now!