Offline Marketing Head - North

Offline Marketing Head - North

Location: Delhi

Reports to: CEO

Span: North India

Ownership: End-to-end Revenue & Growth for the region

Role Mandate:

Own and drive regional revenue growth by tightly integrating offline demand generation (BTL) with coordination for centre-level conversion and operations excellence.

Key Responsibilities:

1. Revenue Ownership:

- Own top-line targets for North India across all centres

- Ensure predictable monthly revenue delivery with strong pipeline visibility

2. Offline Marketing (BTL) ROI:

- Plan and execute high-ROI offline campaigns (corporate tie-ups, business from PSUs / Govt departments, camps, local partnerships, doctor referrals)

- Own budget allocation and ROI tracking for all BTL spends

- Ensure tight linkage between leads generated and centre conversions

3. Team Leadership:

- Leads the offline marketing team

- Build a high-performance, target-driven culture

4. Performance Management:

Track and improve:

1. Cost per lead (CPL) & cost per acquisition (CPA)

2. Revenue per centre, Revenue per team member

3. ROI on marketing spend (Revenue / Spend)

- Run weekly business reviews (WBRs) and daily dashboards

5. Market Development:

- Identify new micro-markets and expansion opportunities

Build local partnerships with:

1. Doctors

2. Clinics

3. Corporates

Key KPIs:

- Revenue driven by Offline Marketing, Revenue per team member

- Marketing ROI (Revenue / Spend)

- Cost per Acquisition (CPA)